Tons of cosmetic companies test their products on animals before releasing them to the market. It is for this reason that ENPA released the ad pictured above to send a message about the cruelty that animals face at the expense of products released on the market. Each year, more than 100 million animals -including dogs, cats, rats, hamsters, monkeys, and birds –   are killed in U.S. laboratories due to experimentation. The above ad shows the terror behind this reality. The ad ironically uses red cosmetic products in place of blood that seeps from an animal when they die. It also utilizes pathos with the suffering of the small dog as a way to appeal to the audience. The ad is blatantly obvious without the use of text – the idea that any animals’ life should be sacrificed in place of a ‘safer’ cosmetic product for humans is ridiculous. The ENPA advocates for the cruel testing of all animals to halt in any experimentation at the expense of a product being better for humans.

Because the ad utilizes a small, innocent puppy in their ad, they utilize innocence as a way to relay their message. it is for that reason that anyone looking at the ad should take action out of guilt, fear for animal testing, and perhaps horror (knowing what really goes on in labs and experimentation). If the ENPA used another adult animal, perhaps people wouldn’t pay as much attention to the ad. However, the ENPA solely shows the innocence that is snatched away from anyanimal subject to experimentation, especially for something as unimportant as cosmetic products.

In “Your fingerprints reveal more than you think”, Simona Francese speaks about powerful technology that is emerging in the advancement of research and work done by criminologists. Francese’s main theme centers around chemicals that remain on fingerprints and how criminologists have industrialized a new way to look at the molecular makeup of fingerprints and use that to catch criminals. She centers her TED talk around a specific rape crime with 3 suspects, and uses her fingerprint analysis to narrow it down to the person who actually committed the crime. What is strong about Francese’s presentation style is her visuals; she uses high-tech, yet easy to understand pictures to help explain her research and the innovation behind it. However, what is more difficult to understand about her presentation is the speech itself. Frances uses a lot of molecular terms that everyone watching may not know or have heard of before. A couple examples range from mass spectrometry, paracetamol, and more. This makes her speech a little harder to understand for the average listener who doesn’t have much of a science background. However, Francese’s presentation is highly sophisticated. This adds a lot of ethos to her presentation and adds value to the information she is relaying to the audience. These examples clearly show that there is a difference between delivering a speech and doing a presentation. In giving a speech, it is harder to establish a relationship with the presenter. However, like in Francese’s case, her presentation allows for her audience to respect her and the work that she does on the daily.  Francese’s presentation and speech overall enhanced my understanding of the innovative technology being developed in forensics and how advanced the field is really becoming.

In his TEDxMileHigh speech, Gerardo Lopez opens up about his experience with being a MS-13 gang member and how he eventually was capable of escaping the violent lifestyle he had come to know. In the first two minutes of his speech, Lopez establishes his calm, engaged, and inspirational persona through his obvious comfort in front of his audience. Lopez engages with his audience through his placid gestures. He limits his movement to hand gestures and occasionally takes a couple steps in each direction of the stage. This adds to his speech because it makes his story more about emotion, rather than violence. Through this, he connects with his audience. He also keeps eye contact with the audience through all parts of his speech. This makes his audience focus solely on him and his story. Lopez’s eye contact drew his audience in and forced them to listen. He also shares photos, but he elaborates on each one. He limits his photo usage and through this, he is able to tell his story, rather than show it.

Lopez’s organization also makes his story easy to follow. He talks about his main point, but then adds a lot of background to prove it. He elaborates on most major topic he mentions. This adds to his delivery because he can further connect with the audience in a way that makes sense to anyone listening. Lopez uses vocal variety to change the tone of his speech. When talking directly to the audience, he uses a more light-hearted tone. However, when he begins to tell his story, his tone is serious, almost dark. This adds to the depth of his story and overall message established in the beginning.

Overall, these skills are important to use when delivering a speech with an important message. It’s especially vital during the TED talk when the speaker has to emphasize a dramatic shift in society (and even more important for a shift that isn’t as well known). Gestures, such as eye contacts and relaxed body language, will overall enhance the presentation and allows viewers to truly listen.