Biden’s Inaugural Address marked a significant change in the direction of American politics. It was especially historic because it was the first presidential inauguration to take place during a pandemic. This unusual rhetorical situation allowed him to unite the American people even more powerfully. The pandemic is something that every single American has been touched by regardless of race, socioeconomic status, or political party. Therefore, it is something everyone can relate to and something that everyone wants to overcome. Biden uses this in his inaugural address by discussing the strength of our nation and our ability to overcome anything when united. He says that this is one of the hardest times the country has experienced but together we can persevere and overcome this challenge. Therefore, Biden turns this unusual rhetorical situation into something that allows him to unite the American people and inspire them to work together to fight through the pandemic.
Biden also brings the country together in his speech by always using the word “we”. This makes the audience feel like they are involved and responsible for what happens to this country. He continuously says that we will persevere and that we need each other. This helps to make everyone feel connected to what he is saying. He also makes sure to speak to both his supporters and non-supporters by noting that he is dedicated to fighting for ALL Americans and just wants the best for the country.
Biden rehearses common values when he discusses the power of democracy and the importance of a peaceful transition of power. Although these have been turbulent times, the American value of democracy has persevered and allowed for the peaceful transition of power.
He also discusses the values of unity. He stresses the importance of unity throughout his speech noting that now more than ever the American people must come together.
In addition to bringing the country together and rehearsing common values, Karlyn Khors and Kathleen Hall also note the importance of setting forth guiding principles. Biden accomplishes this in his address by discussing his goals for the country. He talks about several of the biggest problems currently facing the country such as racism, joblessness, and poverty. In order to overcome this problem Biden sets forth the guiding principles of respect and empathy.
Lastly, Biden demonstrates his presidential persona in a few ways. First, he speaks professionally and holds himself with good composure, both a necessary quality for the president of the United States. He also demonstrates his presidential persona when he talks about some of the ceremonial rhetorical functions such as discussing taking the sacred oath and being sworn in as the President of the United States. Other ceremonial rhetorical functions include Biden’s use of talking about the promising future of the nation and his promise to defend America to the best of his ability. Another important ceremonial rhetorical function is discussing the history of the country and everything that America has overcome to get to this point in history. This inspires Americans to continue to fight and persevere through this difficult time.