[Your product should fulfill the customers’ needs and desires: rational and irrational; tacit and explicit; Maslowian and aspirational; short-term and long-term. Your opinion on what customers should do, and how they ought to live their lives, is secondary.]
Monthly Archives: September 2014
Frame Changers #21: Go Straight to the Point
[Urgent vs. Critical vs. Essential! Whether it be a venture pitch or actual operations, prioritization is often difficult. Its even harder prioritizing your innovation strategy and budget.]
Frame Changers #20: No More Fishing Lessons
[The “teach people how to fish” adage is naive, or even insulting, to highly-skilled fishermen in Africa whose lives and livelihoods are compromised due to various cultural, economic or political reasons. Read Kochia Chronicles; Story #8 to dive deeper into real challenges to sustainable aquaculture.]