For our advocacy project, we are doing a call to stop smoking around kids. We decided to go with a movie for several reasons. The main one is that we just feel like it will be the most effective method to communicate our message.
At this point, we are planning to create a video similar to a television commercial. Because we are following this type of model, we will probably be creating a video around one minute in length. This may prove challenging, to get everything we want to say in 60 seconds.
Our plan is to create a two-part video. The first segment will be something of a mockery, promoting smoking. We are thinking of perhaps an advertisement for cigarettes. Due to the somewhat limited resources that iMovie has to offer, we figured this type of approach would be easier to create without fear of copyright. So the first 30-40 seconds will be somewhat corny and slightly overdramatic. Then, the remaining time will be very serious. At this point, we will lay out our message: stop smoking around children.
At John’s suggestion, we are creating this video with the intention that it could be used by one of the numerous organizations that supports this message. Some are informational. Others want the public to support a particular bill or take a certain action. Two of these organizations we have found so far are GASP and the Michigan Department of Community Health.
The copyright issue is going to prove problematic. If we have the intention of sending this video to legitimate organizations, we have to be really careful about all the photos we use. We are already having trouble finding websites we can get good stock photos from. Also, we are going to have to do the same thing for music.