WIP Ad Ideas

An advertising method that I deem to be rhetorically compelling is the “What happens in Vegas, stays in Vegas” slogan. Las Vegas has always been known as the place to go if you want to gamble, but the Las Vegas tourism department wanted to be known for its many other appeals as well. They started using this slogan in commercials and other advertisements and it quickly caught on. This slogan appeals to basically everyone aged 21 and older because everyone wants to get away for a while and have fun without having to worry about the consequences or their reputation. It is a simple and easy to remember phrase that has a lot of appeal and is rhetorically compelling.                medium_7187030846

 

The Mac vs PC advertising campaign is also very rhetorically compelling. It uses a middle-aged man dressed professionally to represent PCs and a younger man dressed casually to represent Mac computers. The differences between the two men symbolize the differences in the two computers; PCs are slow and considered old and outdated while Macs are new, up to date and easy to use. The dialogue used in the advertisements almost suggests that people who use PCs are dumber than Mac users because Justin Long (the man representing Macs) is constantly critiquing John Hodgman (the man representing PCs) on his computer skills.

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