The use of the Kotter eight-step organizational change model can be helpful to OD change practitioners in making change initiatives successful through the following ways which I have recently experienced at my own organization (nonprofit). About two years ago our organization brought in a new national CEO and one of the change initiatives of the organization is to become more proactive and bold in many areas, especially in revenue development and sales. As a result we have had an extreme amount of heightened urgency to meet milestones and work with volunteers and community leaders who are helping to raise awareness that in turn raise dollars.
The guiding coalition includes our CEO, National Board of Directors and Senior Level Management in the organization. The vision and strategy have been clearly outlined and communicated and include stakeholders at all levels of the organization. As a result employees, such as me, are taking broad-based action and having short term wins. For example our campaigns in Dec 2015 and May 2016 have greatly exceeded goals by implementing change initiatives. As a result, I am excited to produce more change and embrace this in the new culture of the organization in moving forward.