Dr. Kotter’s research and exploration of the OD and Change world is extraordinarily impactful and incredibly helpful to practioners everywhere. As a person that regularly supports change management and change leadership, I too have witnessed the many gaps of his 8 step change process which have been shared in the video.
From my experience, the biggest gap I see is the step of the communication change vision. I believe all change and continuous improvement should start with the “why.” Employees must be brought along with the change and be assured that the change is happening for them, not to them. Another part of the change process and video that causes me pause from experience, is Kotter’s desire for a considerable length of time for a change process. This is often not realistic in today’s fast paced changing environment. Change in many organizations is often quite behind and sprinting toward an unclear and unsupported vision.
I am definitely a fan of creating a sense of urgency, but I fear the word urgency can be misconstrued as negative. Rather, by sharing a clear why to the change, and how you can bring your employees along may provide a stronger outcome.
I absolutely love when a change process strategy celebrates the small wins and appreciate when senior leadership leads that charge as shared in the video. I have witnessed much stronger championing in these scenarios as well.
We have also heard time and time through Kotter’s research, that 70% of change efforts fail. I believe the other statistic that was shared in a prior video was that 88% of employees hear the word change in a negative connotation. That is pretty powerful for me. I have recently shifted to the phrase continuous improvement as a synonym for change and have been pleasantly surprised by the positive reception as I coach through change process in my organization.