When an effective leader is in your company, employees put extra effort into each process, task, and request. The company will begin to work as a cohesive unit that is pulling in the same direction, rather than in multiple ones. When the organization is successful, the entire company is successful. This success can be in the form of incentives, promotions, and site expansions that create more jobs. Leadership must recognize those employees will individual respond to leaders differently and at different intervals. Researchers continue to debate whether leaders are born or made; however, I am suggesting a leader contains elements of traits and skills. When an effective leader is in your company, employees put extra effort into each process, task, and request. The debate of whether a leader is born or made needs to change direction and begin to look at what combination of traits and skills make the best leader. Great leaders must continue to learn, develop, and share with others the most effective behaviours to continually push the status quo in themselves and others. A great leader is someone who can inspire someone to reach heights they thought impossible to reach. They do this by influence and charisma, not through power or coercion. These great leaders never allow an opportunity to learn something new pass them by. Great leaders continually learn, are humble, are calm, care about those they are leading, and lead by example. People understand the difference between talking about something and believing in something. People must believe that the leader believes what he/she is saying. Trust in leadership is built up over time, but can disappear in an instant.