An essential element of leadership is influence. Influence tactics “are the actual behaviors used by an individual to change the attitudes, opinions, or behaviors of a target person” (The Pennsylvania State University, 2013, Lesson 14: Power & Influence). Influence can also be used by groups of people on other groups.
In the course of my professional career, I have experienced and used many influence tactics, which I will share in this post. Understanding influence tactics is critically important for being a leader, as well as when you encounter any negotiation situation. My hope is that sharing my experience will help to apply this information to your own environment.
In this particular experience, I was the assigned as a project manager for implementing a new administrative process. Because I was assigned the leadership role of project manager, I had legitimate power. However, one of the colleagues assigned to my team was actually a senior manager, so in some ways, they had equal legitimate power. This meant that using legitimizing influence tactics to force compliance was not likely. When I first began working with my colleague on the project I quickly came to realize that this person’s influence tactic was rational persuasion. They were adept at crafting logical arguments and would rapidly reject anything short of fact and reasoned judgment. Tense feelings would arise when they were met with counter influence tactics, such as ingratiation, inspirational or personal appeals. Such appeals were seen a flawed judgment, based on emotion and relationships, and had nothing to do with the matter. During the course of our work together, we had to solve many problems. This meant that we had to work together. Not having the background in linguistics and negotiation as my colleague did, I had to develop my own strategy for communicating, collaborating, and meeting work goals. What was I to do as the leader of this project?
In order to influence my colleague, I had to employ several influence tactics. Because my colleague responded best to rational persuasion, I tried my best to present all the facts and justify action based on logical arguments. However, this was not always possible. There were times when we were dealing with unknowns, and I had to find a way to move the project forward. In such cases, I would use the influence tactic of consultation. This involved me soliciting input from my colleague as well as from others. During the process of consultation with others, it also became possible for me to use the coalition tactic. Using the influence tactic of coalition building, I was able to attain support for a decision from others in the organization. Having the support of my colleague’s immediate supervisor was very powerful in influencing them to agree to a decision. At some points, it was critical that a decision be made, so I would employ pressure tactics to keep the process moving, including persistent reminders/inquiries, and expressing the important nature of the decisions. In all, the only influence tactic that was not attempted was exchange, such as asking for a return favor, as it was not appropriate for the matter.
All in all, being project manager and working with my colleague was an informative and challenging experience. I learned first-hand what influence entails, and how it can alter the course of a project, and the decisions that ultimately effect the organization. I hope my experience was helpful to you, and that you are able to identify influence tactics in your situation, and possibly use them in the course of your own leadership.
Reference
The Pennsylvania State University. (2013). Lesson 7: Power and Influence. PSYCH 485: Leadership in Work Settings. [Online Lecture Notes]. Retrieved from https://courses.worldcampus.psu.edu/fa13/psych485/001/content/07_lesson/07_page.html