Having just attended the one and a half day Mary Kay Career Conference last weekend, the speeches given and workshops taught by the top ranking regional and national leaders were primarily focused on achieving a make over, or transformation in ourselves and in our business in order to reach our goals. As a former cheerleader, I like to call them “rah-rah” meetings since their aim, as with any sales meeting is to excite, ignite, uplift and cheer on the sales force. Think high school pep rally, where the leaders shared how we are all part of the team and play an important role in the success of the company (Northouse, 2013, p. 193).
The methods for accomplishing this may very well have come from the Transformational Leadership handbook or more specifically, the five fundamental practices from the model of Kouzes and Posner (Northouse, 2013, p. 198). Although she passed away nearly 15 years ago, Mary Kay Ash is still touted as the ultimate role model. We are constantly reminded of her struggles as a single mother and her dream and vision to create a company that would help to transform women’s lives. All while being guided by the Golden Rule. Highly spiritual, Mary Kay felt each sales consultant should place God first, family second and career third. All strong ideals she articulated throughout her time as leader of the company and still shared today (Northouse, 2013, p. 200).
Inspiration was the major theme of the conference. Each speaker started with her “I” story as they call them, what inspired or led them to join Mary Kay. Often they involve dead end jobs, personal life changes, or the need to have more control over their destiny. Challenges to stepping out of our comfort zone and dream big were constant. We were reminded that by sharing the Mary Kay opportunity with other women, we are “transcend[ing] the status quo and doing something for others” (Northouse, 2013, p. 198).
One speaker told us she knew it was scary, and may feel uncomfortable, but we had to push ourselves and face the unknown in order to meet our goals. We were reminded of the risk Mary Kay took, as well as the risks that each and every current leader has taken to get where they are. A National level speaker shared with us how she had joined and left Mary Kay three times before finally admitting that she had not had the focus necessary nor had she challenged the process but instead expected immediate gratification. Realizing that she would have to take one step at a time and yes, she would make mistakes but could and did use those mistakes as learning opportunities (Northouse, 2013, p. 198).
Accomplishments were rewarded throughout the weekend with stage calls for top sales, top team builders, and car and trip earners. One consultant was surprised and given keys to a new car right on the spot! Rituals for celebrating and recognizing achievements go back to the very early days of Mary Kay. What you wear designates whether you are the leader of a team and at what level. And who hasn’t heard of the Mary Kay pink Cadillac? Recognizing and celebrating the achievement of the sales force, enhances the feeling of “collective identity and community spirit” (Northouse, 2013, p. 199).
After being reminded that we are each valued and appreciated for our contributions to our teams no matter how big or small, and that we are respected for our own unique “I” story, members of our group left the conference feeling uplifted and excited to take the steps required to tackle the new challenges we were given. The final step that Kouzes and Posner call enabling others to act. Through application of this Transformational Leadership model, we went home made over in pink.
References:
Northouse, P.G. (2013). Leadership Theory and Practice. Los Angeles: SAGE Publications, Inc.