There is a line from a children’s song or nursery rhyme that says “Little girls are made of sugar and spice and everything nice…” What does that mean? Does it mean that girls are supposed to be always nice, sweet, and even predictable in comparison to the opposite sex? The disturbing thing is that such songs being introduced to children at such an early age is boldly displaying gender stereotyping or distinction which over time developments into a barrier for the little girls made of sugar and spice and everything nice.
For me, growing up as a female was hard because I got to see the prejudice and gender role division first hand initially within my household and then, as I grew up, within the community and workplace. I have a twin brother named Maurice. We did everything together when we were little – shared toys, wrestled, and got disciplined together. Whenever we received gifts for our birthdays or on holidays, I would normally get dolls and toy kitchenware and Maurice would get racecars with the track and dump trucks. We never asked our mom why we were getting gender specific gifts. We just knew that was what girls and boys received. Even though my brother got toy guns and trucks, I played with them and he too played with my dolls so why would my mom continue to buy us gender specific gifts even though we would trade or play with each other’s toys? Was this due to product marketing or inherited or cultural behaviors? Also, as I got older and formed a career in advertising, I noticed that men were given the large accounts like Coke, Gap, etc. and women were given the smaller accounts such as local shops and stores even though we maintained a better and more diverse client sheet with longer client relationships. So what was the problem? Were we viewed as not strong enough to lead and hang with the big boys so that we too can have a seat at the executives’ table? Or was it something we as women were doing wrong?
Are we contributing negatively towards this leadership labyrinth – lack of investment and commitment to home and work and contributing to the prejudice and gender differentiation? Even though studies have shown that women are obtaining higher education degrees at equal and sometimes higher rates, women still are “vastly underrepresented in top leadership positions” (Northouse 2013, p. 354). Perceived expectations too help create biases and gender-based prejudice when it comes to women in leadership positions. Men are viewed as confident and rational whereas women are viewed as sensitive and nurturing (p. 358) which such attributes seemingly does not belong in the board room or leading a country.
According to research, it is said that women are less likely to promote themselves as leaders or ask for what they want than men (p. 357). But to me this too is just another stereotype. Times are changing. Women are wanting and demanding more by overcoming interpersonal and personal barriers as well as getting a higher education and changing the way organizations are seeing them, finding ways to promote themselves as leaders and their product through independent business ventures, and with the help of an economy in a recession women have been putting their husbands to work at home and changing the dynamics of home life. Good-bye glass ceiling. It is time for you to break because those who are made of sugar and spice and everything nice are about to take a huge swing.
Reference
Northouse, P. G. (2013). Leadership – Theory and Practice. Los Angeles: SAGE Publications, Inc.