Making decisions in the midst of uncertainty has always been a part of leadership (Clark, 2020). Leaders usually make informed decisions, but they cannot be sure about the impact of that decision even if they have done in-depth research on the matter. For example, when my uncle, who is a head of a private equity firm, decided to invest in a local company that was making soaps, face masks, and sanitizers before the pandemic, he did not know that his investment would payback tenfold. Although he invested because research indicated that the company had a great potential to grow because consumer preferences in the area were shifting towards local products, he did not foresee the company’s revenues increasing tenfold during the pandemic. This Covid-19 pandemic will remain a significant event in the world of business because it disrupted the entire supply chain. According to Clark (2020), leaders faced an unprecedented level of uncertainty during the Covid-19 pandemic, and we can learn a lot about how leaders can better deal with pandemics in the future from studying how organizations successfully navigated this pandemic. Learning how to lead during a pandemic is important because studies predict that another pandemic will happen soon: it is not a matter of if, it is a matter of when (GilChrist, 2022). As such, this blog will discuss why leaders should employ servant leadership during a pandemic based on leadership experiences during the Covid-19 pandemic.
What is servant leadership? According to Northouse (2021), putting followers first is what defines servant leadership. Instead of the leader prioritizing their needs or only those of the organization, a servant leader prioritizes the needs of all stakeholders, especially employees. The leader also helps his or her followers succeed and grow by empowering them. Many people would think that prioritizing the needs of the employees would be counteractive because it would significantly increase the organization’s expenses. As a result of this mentality, many organizations do not invest significant resources to meet the needs of their employees. I remember when we returned to work after the lockdown was lifted and regulations were relaxed, we asked our boss to provide us with face masks because we had noted that some employees were recycling masks as a way to save money. The manager refused our request, reminding us that the restaurant was already struggling with low revenues so he was not planning to increase the expenses. After two weeks, we had a Covid-19 outbreak in the restaurant, and we were forced to close down for 10 days because more than half the staff had been infected. After we reopened, we noticed that traffic flow to the restaurant had significantly reduced as customers were afraid of getting infected because they had heard the news of the outbreak even though the restaurant was fumigated. Had the manager prioritized our needs as required by servant leadership, we would have avoided the outbreak, but he failed to see the bigger picture. He did not understand that providing us with masks meant better health for us, which would translate to increased productivity and reduced absenteeism.
Contrary to popular belief, servant leadership is associated with improved organizational performance because followers go beyond their duties to help the organization grow (Northouse, 2021). Servant leadership makes employees feel valued because leadership is invested in helping them meet their professional and personal needs, subsequently employee productivity and performance greatly increases, increasing organizational performance. The Covid-19 pandemic made us realize the importance of employers supporting employees with their personal needs, particularly their mental health needs, because it highlighted how employee performance is impacted by factors that go beyond work (Mukhrejee & Krish, 2021). The uncertainty caused by the pandemic negatively impacted the mental health of employees as uncertainty is usually associated with high distress levels (Northouse, 2021). As a result of this adverse impact, employee productivity and performance decreased, forcing employers to find innovative ways to support their employees with their mental health needs. For instance, my roommate’s employer set aside 1 hour on Fridays for group mindfulness classes. According to my roommate, employee productivity increased as everyone was willing to go above and beyond to meet their targets and goals. He usually came home late, but he did not complain at all because he felt that his manager valued his work. Therefore, leaders should employ servant leadership during a crisis to help meet their employees personal and professional needs because doing do is an investment rather than an expense.
However, employing servant leadership during a pandemic is not easy, and requires courage because the immediate benefits of prioritizing the needs of the society and employees may not be apparent. I am a big sports fan, and I remember the day that the commissioner of the National Basket Association (NBA), Adam Silver suspended the NBA league because it was among the first organization outside China to close down operations in an effort to curb the spread of the virus. Actually, this announcement was made the same day that the World Health Organization announced that the coronavirus was a pandemic. Many fans around the world were infuriated because we had not yet appreciated the severity of the virus. Most of us just thought of it as the “Chinese” virus and we did not think that it would cause lock-downs all over the globe in just a few weeks. However, after some days, people started questioning whether we were underestimating the severity of the pandemic because the NBA is known for its competitiveness, thus suspension of the league must mean that the situation was grave. As a result of this brave action from Silver, other sports organizations followed, with the Major League Baseball, National Hockey League, and NCAA college tournament suspended. Silver’s action is projected to have changed the course of the pandemic in the USA, avoiding the potential exposure of over one million fans at games (Kerrissey & Edmondson, 2020). It also improved the reputation of the NBA as we realized that the company cared a lot about the health of its players and fans, leading to a 12% increase in social media following in 2020 (Curcic, 2021). Although Silver’s decision was highly unpopular, people came to appreciate his bravery in prioritizing the needs of NBA’s stakeholders over company profits.
In sum, servant leadership has been associated with improved organizational performance, and it is particularly useful during pandemic because it prioritizes the needs of a followers. The Covid-19 pandemic highlighted the benefits that employers can gain from helping followers’ meet their personal needs and goals. We saw how employee performance can be impacted by personal matters, and how organizations that invested in their employees, like my roommate’s, benefited from enhanced employee productivity. Additionally, companies like the NBA that suspended their activities to protect their employees and clients from being exposed to the virus build their reputation as an ethical company. Therefore, leaders should be brave enough to employ servant leadership during a crisis because it is a win-win situation.
References
Curcic, D. (2021, November 5). NBA popularity stats. Athletic shoe reviews. https://runrepeat.com/nba-popularity
Clark, L. (2020, November 13). Leadership imperatives for success: Leading through uncertainty (1 of 3). Harvard Business Publishing. https://www.harvardbusiness.org/leadership-imperatives-for-success-leading-through-uncertainty-1-of-3/
Gilchrist, K. (2022, February 18). Bill Gates says Covid risks have ‘dramatically reduced’ but another pandemic is coming. CNBC. https://www.cnbc.com/2022/02/18/bill-gates-covid-risks-have-reduced-but-another-pandemic-will-come.html
Kerrissey, M. J., & Edmondson, A. C. (2020, April 13). What good leadership looks like during this pandemic. Harvard Business Review. https://hbr.org/2020/04/what-good-leadership-looks-like-during-this-pandemic
Mukherjee, R. B., & Krish, A. (2021, October 4). 5 ways the COVID-19 pandemic is changing the role of leaders. World Economic Forum. https://www.weforum.org/agenda/2021/10/5-ways-the-pandemic-is-changing-the-role-of-leaders/
Northouse, P. G. (2021). Leadership: Theory and practice (9th ed.). SAGE Publications.