Not sure whether to set up a Facebook profile or page for your unit?
It’s actually against Facebook’s terms to use a profile to represent something other than yourself, like a program or business. For this reason, and because Facebook pages have more benefits than a profile, you should only create pages, not profiles. Here is more information about creating a page from scratch. If you’ve already created a profile for your unit, we ask that you convert your profile to a page. Facebook has step-by-step instructions on how to do this.
Benefits to having a page instead of a profile:
- Pages are designed for businesses and organizations with features that help you connect with customers and reach your goals.
- You’ll have access to page insights, where you can see metrics like which posts people engage with and visitor demographics like age and location.
- Page roles can let you give other people access to edit your page.
- You can create ads and boost posts.