Research guides A/B testing

by Alex T. Brown, web analytics specialist and Web Implementation Management Team (WIMT) member

As the Research Guides are being transferred over to LibGuides, we are presented with a great
opportunity to assess the usability and efficiency of the current Research Guides landing page. In order to do so, we are conducting A/B testing on the research guides landing page to experiment with utilization of page real estate above the fold. As we strive to streamline our users to the appropriate resources as efficiently and effectively as possible, we recognize several areas that can be improved upon. With A/B testing, we can test our hypotheses about ways to improve any given webpage, and ensure that what we implement is an improvement and not a hindrance. We look forward to seeing the results of our testing!