By: Jeff Toister (submitted by Carmen Gass)

Many people mistakenly think that going the extra mile for a customer is all about effort. It’s not. Effort is not nearly as important as perception.

** Customers define the extra mile**
————————————————————
Your level of effort does not necessarily match the quality of service you provide. That’s because your customer, not you, decides whether your service is good, poor, or outstanding.
Sometimes, you’ll give every ounce of effort you have and but the customer is still unhappy. Other times, you’ll barely lift a finger and your customer is ecstatic.

Here’s a simple way to ensure you are truly going the extra mile:
1. Learn your customer’s expectations
2. Find ways to exceed their expectations
3. Repeat