By: Shep Hyken (submitted by Carmen Gass)

We just released our annual customer service research where we surveyed more than 1,000 consumers and asked what customer service experiences are most likely to cause you to come back. The top answers belong together: helpful and friendly.

That seems pretty simple. All a typical customer wants is for someone to be nice to them, with a willingness to take care of them. How hard can that be? It seems like it’s just common sense, right? Yet we all have the customer service horror stories that are the exact opposite of people being helpful and friendly. Read more here.