This article explains what a priority queue is and analyzes an external motivation for a queue structure other than efficiency and service time. Every situation is different and there are different motivations and goals for a queue structure. As easily as the motivation might be efficiency in queuing, it can also be revenue increase and using waiting time and comfort as a currency to sell to a customer. This means speeding up some customer’s experience and hindering another’s is a purposeful strategy and it can generate revenue. Theme parks and airports are common places where you see these types of queues where the more a customer pays, the less they wait. Use this to analyze the different motivations and structures you might find yourself looking for and also investigate the value of wait time and the priority some customers have to others.