Source Ad #1: https://www.trendhunter.com/trends/wwf-ad
Source Ad #2: https://www.flickr.com/photos/houtlust/2867898321
Fur coats may look beautiful, but the stories behind them are not. Every single year, billions of innocent animals turn from vibrant biodiversity into lifeless products in the hands of humans. In a world overwhelmed with the environmental impacts of fast fashion today, it is often overlooked that especially in luxury fashion brands, real animal fur is shockingly still used in cloth production. Although compare to decades prior, the fur fashion industry has been driven to a moderate decline, it is crucial that we continue to address and combat these perilous and inhumane practices. Equally important, it is important to deeply examine the rhetorics used within artifacts that have contributed to the success of stopping fur merchandise and better understand the consequences of these irreversible damages from fur fashion. These two advertisements by the World Wildlife Fund both aim to question the morals behind once beloved fur fashion, but they do so through drastically different visual rhetorics, slogans, and mediums. While one presents itself as an interactive children’s game that invites viewers into a rhetorical situation, the other edits a photograph to capture the sympathy and compassion of the viewers through the lenses of ethical literacy, pathos, and commonplaces.
Outline of My Speech
- Introduction
- Artifact #1
- Discussion of lenses – visual rhetoric, commonplace, ethical literacy, pathos
- Artifact #2
- Discussion of lenses – visual rhetoric, commonplace, ethical literacy, pathos
- Comparison between the two
- similarities in messages and types of lenses utilized but differ in the specific lenses used and their effects
- Conclusion
I think you did a wonderful job outlining your essay with your thesis! I look forward to reading what you have to say about both of those issue-filled ads, I liked that you gave enough away to show the reader what is going on but were not descriptive enough to give it all away, great balance for a thesis. I do however think you made a couple of errors “compared” for one you forgot the d and “Equally important, it is important” felt a little redundant. But I think you did a wonderful job otherwise!
Hi Lisa! I really enjoyed how your opener introduced the issue of fur hunting early on, elaborating how dangerous it is yet how common it is in fashion. You then did very well in connecting the WWF artifacts to this idea, which helped in centralizing the ideas for the speech. You made very smooth transitions from the topic of fur poaching into the rhetoric lenses the artifacts used in spreading the message, adding to the overall effectivity of the speech. I look forward to seeing it in the finished product!