Print vs e-Media
The broad term of media refers to the different mediums we use to communicate and transfer information. Think about Rupert Murdoch and the Fox News conglomeration, the media mogul enterprise reaches 4.5 billion people through print media such as books, magazines, newspapers, newsletters, etc. as well as radio, television and internet. There are some that are just nostalgic and enjoy holding a newspaper or book in their hand, however as we continue to grow in the Information Age, it is a widely spread notion that the internet along with e-media has literally brought the print world to its knees.
So here we are at the debate about the life span of print media. Both print and electronic media come with their own set of advantages and disadvantages. In traditional print, stories can be more in depth, complex and engaging while in electronic media can satisfy the instant gratification of our culture by breaking news at lightning speeds. This has been further advanced with the internet’s popularity because of the fact that it enables one to access any and many information by just click of a button.
We have been down this road in the past; in around 1920: Radio will replace print, around 1950: TV will replace print, around 1980: The computer will replace print, and finally in around 1990: The Internet will replace print. These were plausible predictions, all of which are incorrect.
It seems futile to neglect one for the other simply because each has its own purpose and perception. When television first arrived on the scene it was safe to say that there was a large contingency who thought this was the end of books. That couldn’t have been further from the truth. Much like the thought process that e-media and having access on line would be the end of the newspaper. While sales are still down, the newspaper pushes on. The sales and reliability of the newspaper industry may not to the level of the old yellow journalism days, but on none the less.
The print side of media has joined the party, with some trepidation, to make their publications available online. This is an attempt to maintain advertising revenue. The youth living today in the 21st century are computer literate for the most part and tend to get their news from the internet. This along with the travelers of today have their media in their pockets.
The other strength of print media is their brand recognition and the loyal readers of The New York Times, The Washington Post, Newsweek and Time usually enjoy actually holding the newspaper or magazine rather than the online versions. This may not last forever and the grim reality for old media is that time will tell how hard it will be to survive in the digital age. As the continued growth of e-books and e-newspaper, there will be less of a chance of survival for the old age of media.