HOW MY BLOODY VALENTINE’S LOVELESS LED WAY FOR THE GENRE OF SHOEGAZE

My Bloody Valentine, a band hailing from Dublin, Ireland, formed in 1983 and first made a name for themselves with the release of their debut album Isn’t Anything. Often dubbed “the seminal shoegaze band,” My Bloody Valentine specialized in lush vocals, jarring guitar textures, and thundering drums. Their music is often described as atmospheric, warm, and noisy. Isn’t Anything received widespread critical praise and topped UK charts at number 1.

"SPECIAL PRICE APPLIES - CONSULT CAMERA PRESS OR ITS LOCAL AGENT. My Bloody Valentine (Kevin Shields, Debbie Googe, Colm O'Ciosoig and Belinda Butcher) photographed in the early 1990's. "

Their next big project, Loveless, was an extremely risky effort that ended up paying off hugely for them in the end. Rumored to costing near a quarter-million and almost bankrupting their recording label Creation Records, Loveless was this band’s magnum opus and brought along a whole new genre with it. Although it only peaked at number 24 on the UK charts, Loveless was and remains to this day an album loved by critics and alternative rock fans alike.

Standing on a hill with other groundbreaking albums such as Souvlaki from Slowdive and the Cocteau Twin’s Heaven or Las Vegas, Loveless and these other records inspired a new generation of music and kickstarted the shoegaze era in the mid to late nineties. Albums such as Wish by The Cure, Smashing Pumpkins’ Siamese Dream, and Among My Swan from Mazzy Star have sounds that are clearly inspired by Loveless.

Tragically, My Bloody Valentine would go on to separate after Loveless due to attempting to live up to the high expectations brought on by Loveless and not being able to. But, shocking everyone, My Bloody Valentine would return 22 years later to release mbv, their third studio album, proving that they would not let the success of Loveless destroy their creative output. Even almost three decades later, My Bloody Valentine’s legacy can be heard in all different genres of music even today.

Civic Artifact Speech Refelction

Civic Artifact Speech Outline

Planet Fitness TV Commerical, ‘Mirror Guy’

 

Hill Holliday Wonders If There Are Enough Mirrors in This Planet Fitness |  AgencySpy

Major Proposition

In this speech, I will be attempting to show how the Planet Fitness ‘Mirror Guy’ frames the civic. I will be showing how the ‘Mirror Guy’ represents our narcissistic nature and how overly concerned we are with our appearance.

A Kairotic Moment

In this day and age, with social media, influencers, and reality tv, society is more focused on the physical appearance of someone more than anything else. This Planet Fitness tv commercial takes advantage of this specific time, by highlighting our society’s problems. The commercial introduces a character, the ‘Mirror Guy,’ in an attempt to showcase how our society is more concerned with ourselves and the physical nature of our bodies.

Ideologies

At the core of this artifact, the ideology that your physical appearance matters the most and everyone else cares about your physical appearance, when in reality, that is not true. The largest commonplace found in the artifact is the large and well-defined muscles. Although a percentage of people pursue these large and well-defined muscles for themselves, a different large percentage also pursues these muscles because they wish to look good for others and impress people.

Evidence

The largest piece of evidence that I will use is social media and influencers. I will show the trend of social media over time and how more and more people are either following extremelly “attractive” influencers/people or they are posting more and more revealing pictures of themselves. I will also be looking for other studies done on the millenial and z generations.

 

HOW RADIOHEAD’S OK COMPUTER ESTABLISHED THEMSELVES AS ONE OF THE MOST INNOVATIVE AND GROUNDBREAKING BANDS OF ALL TIME

Location of Radiohead's 'OK Computer' artwork revealed? | NME
OK Computer, Radiohead

I’ll admit it, the first time I listened to OK Computer, I didn’t really think much of it and wondered what the hell could this guy be whining to me about for 53 minutes. I listened to it unaware of the extremely high praise it received from music critics all over the world. It was only after the third listen that I truly began to understand the melancholic beauty of these 12 tracks.

Radiohead, a British rock group named after a track on the album True Stories by Talking Heads, began in the mid-1980s at a boys’ school in Abingdon, Oxfordshire. They signed a contract with EMI in 1991 and two years later released their debut album, Pablo Honey, on February 22, 1993. If it hadn’t been for their hit single, “Creep,” Radiohead could have gone throughout their entire career unnoticed. Their sophomore album named The Bends was a huge step up from their previous album and received moderate praise from critics at the time.

Radiohead group members

It wasn’t until May 21, 1997, that Radiohead earned a spot as one of the most innovative and groundbreaking groups of all time with the release of their instant classic, OK Computer. A rather depressing album, with a very bleak outlook on life and alienation, hits home with its meaningful lyrics, astounding instrumentals, new and creative melodies, and emotion-inducing vocals. The 6-minute ballad “Paranoid Android” describes the life of a robot who is depressed because he has a mind with infinite possibilities but is unable to do anything about it. The song gives foresight into a future riddled with advanced artificial intelligence and the implications of it.

Radiohead hasn’t let OK Computer go to their head either. Their following album Kid A would go on to be a revolutionary electronic album and another record, In Rainbows, is also highly regarded among critics.

Obsolete, but Not Forgotten

Obsolete, but Not Forgotten

vinyl-records-lps-by-getty

The vinyl record may be an outdated medium, but at one point it was a booming industry and common household object.

Who “Made” It?

The vinyl LP record first made its commercial appearance in 1931 through RCA Victor. It soon became a hit for all musicians and music lovers everywhere due to its relatively easy-to-use nature and affordability. Before the vinyl record, there had been no “easy” way to consume music in your own home which is why the demand for vinyl was so high when it was commercially viable. It was a huge step for the music industry as it allowed many artists to get their music into the hands of the people.

Change Over Time

The demand for vinyl drastically decreased as easier audio formats (CD, MP3, streaming) were released to the public, but the demand has seen a not so small increase in the past decade as more and more people want physical copies of their favorite music. Back in the 1900s, vinyl meant, for most people, just another way to listen to music, but the meaning has changed over time and now vinyl means having a piece of what you love and the nostalgia and memories that come with it.

Commonplaces Within Vinyl

Within the community of vinyl, many people share a lot of the same ideas. The overall high quality of the vinyl itself is what many vinyl enthusiasts agree is what they struggle to achieve the most. Whether that’s making sure the record is clean, making sure it’s a good pressing, or having an extremely expensive, and maybe unnecessary, record player, a lot of vinyl enthusiasts strive to get the highest quality of noise out of their records.

Vinyl and the Civic

Vinyl records teach us a lot about how humans lived and still live today. It’s a good representation of our society’s keenness to quality and high standards. It also shows our society’s craving for entertainment and the lengths at which we will go to acquire the best.

 

 

Commonplaces and Ideologies Found in the This American Life podcast

#1 Party School

The This American Life Podcast is a podcast that focuses on journalism, but an “entertaining kind of journalism that’s built around plot.” An episode from December 18, 2009, titled “#1 Party School” showcases the number one party school named by The Princeton Review at the time, Penn State! The episode represents the commonplaces and ideologies found throughout Penn State and the largest one is partying.

Commonplaces and Ideologies

The largest commonplaces that makeup the partying ideology are alcohol, tailgating, sex, pregaming, drugs, and many other popular things that helped Penn State earn its place as the number one party school. These commonplaces can be found all over campus from the dorm halls to the frat houses, to anywhere else kids can consume alcohol without being caught. The most widespread and habitual of all the commonplaces would have to be alcohol. Whether it’s out of a solo cup at your friend’s small apartment or out of a keg while some kid does a handstand on top, alcohol is the life of the party and is what brings so many students together every single night.

The Dark Side of Alcohol

Surprisingly enough, it’s not all fun and games. The drinking problem at Penn State has probably led to more bad things than good. Plenty of nights up at Penn State that involves alcohol end up with some rather negative commonplaces such as students suffering from alcohol poisoning, students being victims of sexual harassment, and lots of laws being broken. Most students at Penn State can name one or many regrets they have from doing something stupid after a night of drinking. 

Keg stand | sraquelw | VSCO

All Hopes Not Lost

There is no debate that Penn State has a drinking problem, but not all hope is lost. Most of the issues arise from peer pressure and expectations. If the students at Penn State can eliminate common expectations to party hard and live by the cup, then we wouldn’t be so bad after all.