In today’s business world, you will find that almost every company has a website. Around five to ten years ago, apps starting becoming a new trend and eventually small and large businesses found they could use these apps to their advantage. Nowadays, companies seem to lean towards using both an app and a website.

Apple, amazon, Instagram, and Facebook all use apps and websites, although only a few of these companies succeed at having both work to their advantage. Depending on the main goals of the business, sometimes an app or a website does not work together. Let’s look at Instagram as an example.

You can see that the app is fairly simple to use and navigate. Everything is laid out accordingly because Instagram’s goal is to present people’s photographs. The website, however, is a bit different.

The Instagram website is more of a preview of the actual app. You can’t upload photos but you can only view and like photos. Along with that, you can’t check your messages or send messages. The website is slightly pointless unless you really have to see the photo on your desktop screen. Even then, if you have an ipad, you could see Instagram in a bigger format with all the features.

Now let’s look at Facebook. Let’s be real now. We mostly have Facebook to keep in touch with that third cousin who posts memes of dogs all day. Although, Facebook has its features that work well on both apps and on the desktop website.

With the Facebook desktop, you can send money, post whatever you would like, send private messages, watch live events, and see upcoming news and videos. The website version of Facebook is nearly endless to what it can offer. There really are no major flaws (at least in my opinion).

In addition, the Facebook app is fairly similar to the website.

You can basically do the same thing as the website. Although, your messenger is in a different app. Messenger includes stickers, free calling and video chatting, and you can send money. My point is, Facebook, overall, excels in both app and website because it’s main goal is to provide people a way of being social on the internet.

Lastly, let’s look at Amazon. Amazon is a nation-wide company that helps people buy products in a more convenient and possibly cheaper manner (not all the time). Amazon’s website is fairly easy to navigate. All you do is search for the product you want, select it, add to cart, and then buy with that awesome Prime 2 day shipping.

Amazon just wants people to buy from their website so that they can get part of a profit. Although, Amazons app does not do their goal justice.

The app is crammed and probably because the company has such a huge market. It runs slow and things just aren’t easy to find or look at. For me, personally, the app just makes me cringe and wants me not want to buy from them.  For Amazon, it’s just best if they stick to a single website.

What I am trying to say is, not every company works well with both an app and a website. Some benefit more from just one thing; it all just depends on their goal. Apps are a part of this new generation but it doesn’t mean it is the best route for a company. However, having both might bring in a small amount of profit, depending on how that business goes about their plans. Again, it depends on their goals.