Frank Piller

RTWH Aachen, Germany

Frank Piller is a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. He is also a founding faculty member of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA. Before entering his recent position in Aachen in March 2007, he worked at the MIT Sloan School of Management (BPS, Innovation and Entrepreneurship Group, 2004-2007) and has been an associate professor of management at TUM Business School, Technische Universitaet Muenchen (1999-2004).

His research focuses on value co-creation between businesses and customers/users and the interface between innovation management, operations management, and marketing. Frequently quoted in The NYT, Financial Times, The Economist, and Business Week, amongst others, he is regarded as one of the leading experts in the fields of mass customization and customer centric value creation. Frank Piller’s 1997 article in the German edition of the Harvard Business Review and his first book on mass customization (1997) brought this topic onto the management agenda in Germany and other European countries. He is the author of numerous other papers and has written / edited six books. His present major book publication, “Mass Customization” (published by Gabler Verlag in German), was awarded five prizes (4th edition published in 2006). His recent analysis of “Threadless” (co-authored with Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been elected as one of the Top-20 articles in MIT Sloan Management Review.