Assa Ashuach Studio, London, UK
Founded in London 2003 Assa Ashuach Studio it closely working with companies R&D and business innovation units such as Samsung, Nike and Panasonic among others and public institutions such as the UK government Technology & strategy board the Science museum, Design museum and the Victoria & Albert museum on design technology for social and cultural progress.
The studio today focuses on three main areas:
1. Industrial Research and product design consultancy within the digital design and manufacturing methods, specialising in the SLS polyamides and DMLS metal alloys within the wide range of the additive layers manufacturing technologies (widely known as 3D printing) offering Co-design and user interaction coding of dedicated 3D design and engineering tools as part of the studio unique and innovative methodologies.
2. Design and manufacturing of lifestyle products such as footwear, mobile phones, shaving devices, lighting and furniture among others.
3. Self production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities.
Assa Studio ltd practice and research is very much about innovation and the development of new industrial design methodologies within digital design and manufacturing.
In the center of the studio’s developments is the virtual ‘life’ of an object, before it is physically produced. Opened to users input, the digital object can be produced using a wide range of additive layer manufacturing (widely known as 3D printing) with a mix of mass production solutions. This is the key difference and maybe the most novel aspect of the studio’s practice. Aesthetics, adaptation and reconfiguration of forms are elements in flux within this new product design workflow.