As the United States has set targets to reach net-zero carbon emissions by 2050, businesses must be committed to transforming their business to help the U.S. achieve this goal. Entrepreneurs and businesses that operate on a sustainable model and strive towards the net-zero transition are regarded as socially and environmentally conscious, valuing public health and the community over profit-making. Both small and large businesses derive many benefits in their journey towards net-zero, including employee retention, saving on energy cost, attracting more customers, and contributing to the fight against global warming. Yet, many entrepreneurs and small businesses ignore implementing sustainable measures, viewing their environmental impact as inconsequential. Furthermore, small businesses and entrepreneurs may be more concerned with addressing issues related to managing and operating their business and believe that they lack the capital to reduce their environmental harm. However, companies that do not take the initiative to become more environmentally sustainable not only will miss out on the benefits but are doomed to fail. Here are several ways for entrepreneurs, small businesses, and startup companies to reduce their environmental impact.
1. Get an energy audit
The first step in reducing energy costs and becoming more eco-friendly is getting an energy audit to determine your baseline energy use and get a clear outline for ways to save energy. Many electric utility companies offer free audits, performing a full inspection of your business to check for insulation issues, air leaks, and opportunities to install energy efficient lighting, heating, and technologies.
2. Offset energy cost with renewable energy
Beyond simply reducing energy consumption using energy efficient technology, investing in renewable energy sources such as solar is a necessity. With the increasing and volatile cost of fossil fuels coupled with the increasing demand for solar energy, businesses will save money by switching to solar while contributing to a more sustainable environment. Fortunately, going solar has become more accessible than ever. The recent enactment of the Inflation Reduction Act has provided businesses an economic incentive through tax credits to offset the cost of solar installation. More information on tax incentives can be found here. Additionally, small businesses that may lack the capital to invest in solar energy can finance solar technology with Solar Power Purchase Agreements. More information on Solar Power Purchase Agreements can be found here. Overall, solar energy is a smart, cost-effective, and sustainable choice for all business types to keep pace with the competitive and increasingly environmentally conscious global market.
3. Rethink your sourcing, packaging, and shipping
Sustainability starts at the source. Businesses that produce and sell goods should ensure raw materials are sourced locally and that the supplier has also adopted a strong social and environmentally conscious business model. First, localizing your supply chain ensures couriers do not have to travel as far, minimizing not only gas emissions but also time. Second, sourcing locally may give your business more flexibility since suppliers are typically more reactive to businesses that are located closer than farther away. Last, sourcing locally may help boom the local economy, benefiting both the community and local businesses.
Furthermore, packaging and marketing materials should be made with recyclable, renewable, or biodegradable materials as well as minimizing the amount of packaging required for shipping. If you must use plastic, stick to one type rather than packaging that contains a mishmash of materials. Mixing plastic may render it unrecyclable.
4. Go paperless
Make the switch to online billing and paperwork, including emailing receipts to customers. Cutting down on paper eliminates unnecessary waste but also increases your physical storage space. Although completely paperless might not be feasible, use sustainably sourced recycled paper.
5. Allow Employees to work from home
While not every business may have the luxury of allowing their employees to work from home, if possible, the COVID-19 pandemic has shown that working from home is more achievable than ever, and in fact, some people are accustomed to it. Even allowing employees to work from home a few days a week can reduce your business’ energy use as well as reduce employees carbon footprint with less commuting. Additionally, the flexibility of working from home provides employees with more satisfaction and work-life balance, resulting in employee retention.
Conclusion
Although there are several more ways small businesses and startup companies can help the environment by adopting more sustainable practices, it is important to also let your efforts be known to the community at large. Customers often seek out businesses that are environmentally conscious. Moreover, striving towards net-zero is a journey and small simple changes can make a dramatic difference for your business, the community, and the environment.
Photo Sources: https://19january2017snapshot.epa.gov/www3/region9/waterinfrastructure/audit.html https://www.energy.gov/articles/getting-most-out-solar-panels https://www.forbes.com/sites/bryanrobinson/2020/05/04/how-remote-working-is-reshaping-a-future-new-world-of-work/?sh=78cd0401627b