Beats Headphone Advertisement

Within the realm of marketing products, advertisers struggle to market to multiple generations at once. With this ad, Beats headphones can market to the baby boomer generation up to Generation Z. By creating a commonplace of all genres of music, the ad reinvents the brand’s ethos to include a variety of tastes from rap to classic rock ‘n’ roll. Previously, the brand only marketed towards younger adults/teenagers who wanted name-brand headphones. By using Elvis Presley as the main focal point, it strengthens the brand’s argument that the headphones can be used by all people of all backgrounds, ages, and cultures.

Additionally, the purposeful color scheme of the advertisement adds emphasize on the headphones. All the surrounding area and background are neutral colors like black and gray; this is to highlight the bright, red headphones. By using this scheme, the audience’s attention is towards the brand Beats. Moreover, it adds a fashion component to the brand by alluding that if a consumer buys the headphones, it will make them more stylish. This ties back to Elvis because during his reign as “The King,” he was a fashion icon. Furthermore, the bold lettering of his nickname, “The King,” insinuates that not only Elvis is identified with the name, but also the brand Beats are referred, too. This type of passive persuasion is utilized to bolster the audience’s opinion of the brand. By connoting Beat’s headphones with a monarchal symbol, it signifies that Beat’s headphones are better than its competition.

With this combination of rhetorical strategies, the advertisement is extremely influential in persuading a diverse audience to buy this product. By reinventing the brand’s ethos and purposeful symbolism, the ad highlights the brand’s best qualities to influence consumers to purchase the product.