Effectively targeting multicultural groups in PR is not a “one size fits all” situation. Multiculturalism is constantly evolving and it’s important for PR people to understand that and follow these rules of diversity and inclusion. Rule 2: Divide and Conquer Rule two discusses the importance of effectively reaching your target audience and how seldom that […]

When I was a senior in high school, I applied to the Schreyer Honors College at Penn State. Having done well on my SATS, with a solid GPA, and a long list of extra curriculurs in high school, I thought I was a shoe in. The application process was long and included an in-person interview, but […]

It’s no secret that the vaping industry has become a huge part of society. With the Juul, Stick, and Stig- there are endless forms electronic cigarettes. The Juul was originally created in an attempt to help people wean off of cigarettes, but instead it turned into a global issue of underage smoking. The Juul has […]

Victoria’s Secret has been around for over 40 years. It’s in practically every mall and most women probably have at least one VS bra or pair of underwear in their drawer. Not only is Victoria’s Secret known for their underwear and clothes, Victoria’s Secret is also known for its fashion show. The Victoria’s Secret fashion […]

Have you ever searched something very specific, one time, on your laptop and the next day you get ads for it all over your phone? Odds are, you’ve been there before. This “coincidence” isn’t actually a coincidence at all, it’s a result of social media mining. Social media mining is the process of gathering personal […]

If you haven’t used TikTok, you’re seriously missing out on a good time. TikTok is a relatively new social media app that has taken society by storm. It is a video-sharing social platform that is used by people of all ages, all over the world, to create video content up to one minute in length. […]