If you haven’t used TikTok, you’re seriously missing out on a good time.

TikTok is a relatively new social media app that has taken society by storm. It is a video-sharing social platform that is used by people of all ages, all over the world, to create video content up to one minute in length. Although the app is predominately used by Gen-Z, its demographic is slowly growing. TikTok is a revolutionary app, as it’s changed the way content creators can connect with their followers. It’s a place where people are free to be themselves, whether that’s through comedy skits, dancing videos, lip syncing, or “POV” scenarios.

TikTok caters to an individuals likes and dislikes by tracking where they are, the content they spend the most time on, and who they follow. That data is then translated into the “For You Page” where you are provided perfectly curated videos to suit your interests. You can get videos on your “FYP” ranging from two likes to two million. But getting the right exposure from a video can be difficult to achieve.

In the New York Times article, “We’re All in the Bathroom Filming Ourselves“, we learn just the right strategy to maximize the most exposure out of a TikTok video. And it comes from a surprising place: the bathroom. TikToks can be filmed anywhere at anytime, but people claim how videos filmed in the bathroom gain the most popularity. It stems from a variety of reasons. “The bathroom effect” as it’s called as shows how a myriad of content can be made from the confines of a bathroom.

It comes down to a few major factors: bathrooms have good lighting, bright acoustics, and a mirror. And a mirror can be used in many ways with TikTok. The articles tells us about a few successful TikTok content creators who have used a bathroom to their advantage and how their videos filmed in a bathroom typically perform better than those filmed elsewhere.

Crazy, huh? Never thought a bathroom would lead to being a internet socialite.

Not only does a bathroom provide great lighting and acoustics, it’s far less personal than a bedroom, as the article points out. Filming a video in a bedroom can lead to unprecedented scrutiny from viewers. What decorations do you have in your room? The color of your walls? The way your bed is made? These minor details can be pointed out by viewers with a video filmed in a bedroom. But with a bathroom, all you have is a blank wall and a mirror, meaning the viewer will only focus on the content they are watching.

While TikTok has gained insane popularity over the past year, popular content creators are definitely using the new exposure to their advantage. The “Hype House” is a mansion in Los Angeles where various creators live or meet to collaborate. These creators have gained huge followings and are even getting sponsorships with brands. And what’s one thing these content creators look for when they move into their new L.A. homes? A good bathroom. One that’s well lit, with a clean white wall, and great acoustics.

The future of TikTok is bright, as the app is predicted to grow in popularity with the coming year. But one thing we can guarantee we’ll keep seeing in the future of TikTok are those hilarious and well-loved videos filmed right in the bathroom.