Speech Outline: MY PLATE
A. INTRO
-
- Attention getter: How many of you have seen this colorful plate at your schools or doctor’s offices growing up? This guide to healthy living has honestly followed us throughout our lives. Even today, as Penn State Students, the guide is shown on our Penn State Go App whenever we look at our menu dining options for the day.
- Commonplace: Overall health
- Exigence: Rising health issues such as diabetes rise, being overweight, etc., lack of knowledge for how to improve health
- Constraints: People can’t access the same fresh vegetables or fruits and might not be able to eat the same because of cultural dietary restrictions; this plate’s most considerable portions tend to be the most expensive.
- Audience: Appeals to all people and ages everywhere from the time you’re allowed to expand from baby food
- Mode Analysis: visual rhetoric
- Thesis: Through the lens of close textual analysis and visual rhetoric with points of language and color. USDA MyPlate represents a balanced nutrition that guides all generations toward healthier eating habits.
- Intro: How many of you have seen this colorful plate at your schools or doctor’s offices growing up? This guide to healthy living has honestly followed us throughout our lives. Even today, as Penn State Students, the guide is shown on our Penn State Go App whenever we look at our menu dining options for the day. By touching upon the commonplace of health and the exigence of the need to address the rising rates of obesity, diabetes, and the nation’s overall health. and with the slight constraints of cultural diversity of diets and financial limitations, Through rhetoric lenses of close textual analysis and visual rhetoric, the United States Department of Agriculture’s or the USDA’s MyPlate showcases main points of language and color to represent a balanced nutrition that guides all generations in their search for healthier eating habits.
B. MAIN POINTS/BODY
MP 1:
- Language
- The first visual rhetoric choice I want to talk about is through the textual choices being made through the brief overview descriptions for each food group on the image itself which speaks to all ages and strengthens its audience.
- Wording
- My Plate creates a manner of writing from simplicity to more complex writing, extending his audience outreach appealing to all ages. To further express this point, the quote from the image itself, “Eat fruit of all colors. Go for fruit instead of juice, which has more fiber and fewer calories,” is a quintessential example of combining the languages of youth to elder, from stating words such as “colors’ ‘ and “juice’ ‘ as something that gravitates to a child’s mind to words like “fiber’ ‘ and “calories’ that are more focused upon by an older audience.
- Short attention span
- Kid have a shorter attention span than adults do and are more likely to see a larger paragraph and only read the set of words so essentially the first sentence. Due to this USDA’s MyPlate’s choice of working is written in a way of appealing to their younger audience then their older audience as the paragraph progresses. As explained earlier in the wording a child will read “fruits of all colors” and be content in the task being asked of them while an adult in search for more reasoning and an answer to their question “why?” will read further down to find the answer of more fiber and fewer calories which is words and information a kid could essentially “care less for.”
MP 2:
- Color
- The second visual rhetoric choice I want to talk about is the color choice being made to improve the USDA’s effectiveness.
- Color Association with Food Groups
- A young child attracted to the colors and pictures from the diagram to an adult who has the common physcological tendency to associate things of color to another will associate red for fruit with apples, strawberries, cherries, and more and green with vegetables of broccoli and peas, and blue for dairy and the color of milk cartoons and brown to rice and wheat. And you may be wondering as to how purple can be associated with Protein as much as the others are more clearly. But for years in supermarkets and in produce, manufacturers as a portrayal and association with foods of good quality and when you think of meat you want to think of good quality chicken not pink, good quality meat not to much fat, and so much more.
- More about the association with the color purple can be read here: https://www.plant-ex.com/the-ultimate-guide-to-purple-colours/#:~:text=Manufacturers%20use%20the%20colour%20purple,a%20dominant%20trend%20this%20year.
- Gradience
- On a more artistic choice made my USDA, the slight gradience in color from more dark and dense to lighter color can be associated in showcasing the wide variety of fruits, vegetables, grains, proteins, and dairies that there are in the world to offer. Which also touches upon the constraints of cultural dietary restrictions and price. There are a wide variety of each food group being offered in the world and enough that each and every person can choose their own types of fruits, protein, or vegetables that adhere to their personal dietary restrictions and financial availbility.
C. CONCLUSION
- Through the lens visual with points of language developed through ages in the audience and color visualizing each food group and our variety, USDA MyPlate represents a balanced nutrition that guides all generations toward healthier eating habits.
Rhetorical Analysis Rough Draft:
Introduction
[para 1]
Good health and well-being can easily slip one’s mind, causing them to become prone to bad habits. That, along with the ever-changing society we live in, are the reasons why these attributes should hold a higher priority in all people’s daily lives. As symbols of this goal, two distinct objects that come to mind are the Apple Watch and MyPlate. The Apple Watch, a modern wearable technology, has an impressive range of health-centric features that allow individuals to monitor and enhance their physical well-being. On the other hand, there is MyPlate, a visual representation of balanced nutrition crafted by the United States Department of Agriculture (USDA), which serves as a guide for generations in their search for healthier eating habits. Although the Apple Watch and MyPlate may initially seem to inhabit different target areas of health, they share captivating appeals in the recognition that overall good health and well-being are the foundations of an individual’s overall satisfying and healthy life. Through comparative analysis, the ways in which these artifacts make their own appeals will be explored. Lenses of close textual analysis and visual rhetoric are used in these appeals, as these artifacts also share characteristics and distinct qualities that underscore the importance of health and well-being in people’s lives, whether by modern cutting-edge technology or by timeless dietary guides.
[Body Paragraphs]
[para 2]
USDA’s MyPlate has and continues to play a pivotal role in shaping public concerns and expectations surrounding nutrition and healthy eating in the United States. As a visual representation of dietary guidelines, it serves as a guide for conveying essential information to the American population of all ages and offers a clear framework for making healthy food choices. MyPlate does a excellent job showcasing societies commitment to promoting the health and well-being of its people. Reflecting to its exigence being the need to address the rising rates of obesity, diet-related diseases, and the overall health of the nation. However, MyPlate also faces some significant constraints. Some of these constraints including the challenge of navigating through the cultural diversities of food and peoples individual dietary preferences. While another constraint being financial limitations of some of the eating habits. Nontheless, it stands as a exemplary civic artifact and is a vital as a example of how rhetoric can be used to express important information, influence behavior, and address rising societal issues.
[para 3 and 4]
Serving as a visual tool, USDA’s MyPlate conveys key messages about healthy eating and nutrition. Through its simple and easily understandable design, there are distinct, wellplanned visual choices made my USDA to allow MyPlate to be effective for its audience as a whole. By visually dividing the plate into sections representing different food groups, dairy, grains, fruits, vegetables, and protein. MyPlate encourages individuals to think about their food choices and portion sizes and persuades its audience to act by suggesting that they can improve their health and well-being by following the recommended proportions and making informed dietary decisions. The proportions being larger or smaller depending on how much of one specific food group should be intaked. MyPlate’s use of familiar food imagery makes it relatable and relays the idea that healthy eating is achievable for everyone.
Specifically relating to the image itself of MyPlate, the mindful and careful choice of diction allows this artifact to speak directly towards its audience through the lens of close textual analysis. The brief overview descriptions for each food group on the image itself speaks to all ages. To further express this point the quote from the image itself, “Eat fruit of all colors. Go for fruit instead of juice, which has more fiber and fewer calories,” is a quintessential example of combining the languages of youth to elder. From stating words such as “colors” and “juice” as something that gravitates to a childs mind to words like “fiber” and “calories” that are more focused upon from an older audience. This deliberate choice made my USDA works as a close textual analysis to support MyPlate as a persuasive artifact that both empowers individuals to make healthier choices and highlights. the importance of addressing systemic barriers to healthy eating.
[para 5]
The 2015 Apple Watch is a multifunctional wearable device used by many with a high-centric feature to promote health and wellness. While starting as a modern fashioned high tech watch, it quickly developed into a step towards a healthy lifetsyle. In 2018 Apple came out with their Series 4 watch which focused on more well-being features and shifted their promotion of the watch from fashion to health. Apple then changed their “Why Apple Watch?” tab on their website being headlined as “The ultimate device for a healthy lifestyle” and continues today. With the similar goal of health and well- being and the exigence of the increasing concern for individual health, the Apple Watch serves as a comparative artifact to the USDA MyPlate, but in a digital and personalized context. Its primary audience includes tech-savvy consumers seeking to track their well-being, but could also extends to healthcare professionals interested in imposing wearable technology for health initiatives, in a broad sense the watch is more directed towards an older teen and adult audience. The constraints of the Apple Watch lie in its reliance on the users engagement and accessibility to the latest technology, which may limit its reach and impact on certain demographics.