IS YOUR JOB SAFE FROM AUTOMATION?

Automation is when a machine does the work that human beings once did. The benefits to employers is obvious. Machines are able to achieve consistent results, work non-stop, and require little, if any, human supervision. Fortune Magazine estimates that by the year 2030, roughly, 20 million manufacturing jobs currently done by human beings will be replaced by robots. However, it is not just the manufacturing industry that will see huge changes.

Not All Tasks Can Be Automated
By now, most people have heard the word algorithm and it has become synonymous with technology. An algorithm can be described as a set of rules programed into a machine to be followed. This why jobs that require mostly routine tasks are the most at risk. If your job consists of you mainly doing the same set of routine tasks then this may affect you.

Who Exactly Is At Work
According to CNBC and a study conducted by Brookings, automation will potentially disrupt about 25% of all jobs in the US. Automation will affect men more than women. African-Americans and Hispanics are at high-risk of losing their jobs to automation because 44-77% of their current jobs can currently be automated. The highest careers fields at risk are:

Food preparation and service 81%
Production operations 79%
Office and administrative support 60%
Farming/fishing and forestry 56%
Transportation and material moving 55%
Construction and extraction 50%
Source: CNBC

Barriers To Entry
Currently, the biggest barrier to entry for automation is price. New technology typically comes with a high price tag that smaller companies cannot afford. Secondly, there is public reception. Even if Uber had the technology today to unleash a fleet of automated vehicles that is not something that the general public may be receptive to yet.

What To Do About It
According to Forbes, MIT Sloan Professor Paul Osterman suggests reeducation. Workers, especially those in high-risk fields, should go to school and be educated in growing fields. We should embrace technology because it is here to stay. If this issue is important to you, make it important to your local government and there may be bills passed that subsidize efforts to reeducate our country.

PERSONAL BRANDING IS FUNDAMENTAL

Branding is typically synonymous with businesses, but it shouldn’t be according to Forbes contributor Caroline Castrillon. You may be familiar with search engine optimization (SEO) and how that relates to a small business. When you search Apple on Google, what shows up? Before even the definition of the word apple comes up, the very first post is for Apple, Inc.’s website. If someone searched your name, what would appear? If someone searched for professionals within your industry, would you appear?

Source: Google

What Is A Personal Brand
Think of your personal brand as the unique attributes you possess that separate you from the crowd. Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” If you were applying for a job and were asked, “What makes you different?” Your brand should showcase that!

Okay, But Why Do I Need One
According to a 2018 survey conducted by CareerBuilder, 70% of employers use social media to screen candidates and a whopping 43% of employers regularly check the social media of current employees. By being active online, you have the ability to attract a wider range of customers, create and develop relationships, and showcase your strengths to a potentially global audience. As an employee that makes you an asset and if you are an entrepreneur you are adding value to your business.

Still Not Convinced
If you are not convinced that curating a personal brand here are some examples of some famous personal brands:

Oprah Winfrey – Billionaire television mogul that is best known for inspiring people to be their best self
Richard Branson – Eccentric billionaire and founder of Virgin America, Virgin Records, etc.
Elon Musk – Billionaire founder of Telsa and SpeceX
Bill Gates – Billionaire founder of Microsoft and the Bill & Melinda Gates Foundation (largest charity in history)

What you think of these leaders and what you see about them in the media is carefully curated to align with each of their personal brands. If you care at all what people think about you it is time to start working on yours. Start by creating a professional online portfolio on website like LinkedIn.