http://www.magazineart.org/main.php/v/ads/tobacco/cigarettes/Lucky+Strike+Cigarettes+-1929B.jpg.html
This is a vintage Lucky Strike poster, a cigarette company that is now out of business. This advertisement is interesting to me because it employees multiple persuasion techniques, such as using a celebrity endorsement and using language to distant themselves from the competition. At the time of this posters issue, doctors were verbally expressing the adverse effects of cigarettes, to counter this, Lucky Strike started using the tag line “It’s Toasted!”, this way, it gave the impression that other cigarettes are poisonous, but Lucky’s are natural and toasted. I believe this marketing campaign was innovative for its time, and would definitely be interested in researching it more by looking into the firm that created it and the sales numbers after it was put into effect.