Intro:
There are 86400 seconds, 1440 minutes, and 24 hours in a day. Time is a commodity, and we have the ability to dictate what that time is spent doing, so why wait? Just do it. The phrase “just do it” was coined in 1988 as a part of Nike’s ad campaigning. The phrase singlehandedly contributed to a 21% increase in Nike’s share of the North American domestic sports shoe business from 1988 – 1998.
The goal of the campaign was simple: appeal to every single American (and later on, human around the world).
The phrase knows no gender, sexuality, race, or ethnicity. Whoever you are, the phrase still has potential applications in your life. In their first-ever marketing advert, Nike uses pathetic appeals as calls to action, commonplaces such as The American Dream, and takes advantage of the kairotic opportunity presented by the passing by of time as means to empower viewers.
Outline:
Speech Title: “Nike: Just Do It”
- Intro
- Time Statement
- Share
- Gender, sexuality, race, ethnicity
- Thesis
- Pathos
- Commonplaces
- Kairotic Opportunity
I really liked your hook and the way that you draw the audience into your topic through personal conversation. You give a good amount of background information onto the way that this ad has boosted Nike’s sales, and introduce the reason why. I thought your thesis was also very strong, through you introducing the lenses through which you will be analyzing the artifact over the essay.