1. Intro: look around this room, all the faces you see and people you semi-know have history. But studies say. one in six women are victims of abuse. Could that be the smiley eyed, always happy girl next to you?

Thesis:

Salvation army uses the pain and shock factor to show people a topic that should really be getting millions of hits.

Context of situation:

1. The black and blue or gold and white dress was a viral sensation.
2. The Salvation army of south Africa piggybacked on an important time and place to bring attention that in their society needs support.
3. With such uproar from this, the Salvation army posted a more serious look on the dress that looked at ” why is it so hard to see back and blue”
4. Not many people are focused on preventing domestic abuse because it simply “didn’t happen to me”

 

Relevance:

1. People today, still have a fear of asking for help. They use many methods of submerging the events that occurs to take away the realism.
2. Its hard to make yourself want to take time to look at social issues when our media is clouded with things that have a stronger pull to you.

 

Preview:

1.  Salvation army uses ethos and commonplaces to shine light on a topic that needs to be talked about more

2. Pathos

1. The salvation army connects with the audience by bringing a real issue present through an already viral dress
   1. Domestic Violence is something that hits home all over the world
2. The image shows bruises that correlate with the black and blue aspect of the whole idea
3. For something that didn’t happen to someone, the ad was able to pick a viral dress that was worldwide and make those who saw their take on it feel as if they were apart of something more.

1. The words used had impact, and made those go from being mad at everyone who wasn’t seeing what they were– to all seeing one thing: a yellow and white dress on a black and blue bruised body

 3. Commonplaces/ ideology:

1. Social media
   1. Cover ups or takes place of important things that need more attention
   2. Everything moves so fast on social media, so domestic abuse cases are only prevalent for so many hours compared to a viral cat doing something cute
2. ” they were asking for it”
   1. Women are portrayed as submissive or inferior
   2. No one tends to believe women because of  repetition “the boy who cried wolf”
3. Unfair legal systems
   1. Those who have more money tend to be able to buy the girls silence
   2. For example a swimmer who was going to make it big, could of paid of the victim but because of the media pour on such a topic caused him to be punish… but what about everyone else who wasn’t able to have their case in the spotlight
   3. Poor women have a harder time of finding support financially and mentally to take it to court

 

4. Conclusion

1. 1. Everyone was able to see a color when they looked at the dress. It takes conscious thinking to really go out of your way to see bigger pictures and be able to understand issues that are present and that will always be present.
   2. Silencing issues just because they don’t affect you are not solutions but just putting off the inevitable because everyone is affected
   3. So overall, remember to not question why someone cant see something you can’t, but instead question why no one ever took the time to help them see it another way.