Nike is one of the best companies in my opinion when it comes to creating motivational advertisements. One of my favorite ones that I found in my search was the picture of the clouds with the saying “Stop Dreaming, Start Working”. This advertisement is very simple, but I believe it does a fantastic job in getting people motivated to not just be active physically, but to have motivate them to fight to achieve their goals. There are many reasons why I believe this advertisement spoke to me and also why I view it as a successful ad.
The first reason why I think this ad is successful is because of the feelings of nostalgia it presents to the audience. It is a motivating ad, and it makes people feel ambition to achieve their goals. The target audience then associates Nike with being motivated to do nothing but their best to achieve greatness. I also would argue this advertisement brings some happiness and joy because it shows that Nike wants people to succeed. This entices buyers to buy Nike brand products because they get a sense that Nike cares about their individual success. These feelings reassure that Nike wants to create positive feelings about them within their advertisements. I also would say that a key reason why Nike can continue to charge high prices for their products is because of their skill in making people emotional through their advertisements. The research proves that price sensitivity lessens when people’s emotions are appealed in a positive way, which increases profits for the company. Nike will continue to succeed and will continue to be able to charge high prices because of their skill in creating positive emotion for potential buyers.
In conclusion, Nike has always been a very successful brand in my eyes, and it is interesting to better understand some of the reasons why this may be. One of the key reasons is because of how great their advertisements are in creating positive emotions for customers. This allows them to charge higher prices for their products which increases their revenue. Nike is a proven and reliable brand, and it is easy to see how they have built such great popularity. Their great ads and products help make Nike a pretty interesting company to learn about. The ad I chose does a great job in appealing to a large audience of people, and the careful selection of the picture and the key wording make this a great ad in my opinion.
