October 1

Persuasive Words of Nutrition

Walking through the grocery store, I notice that all the foods stocked neatly on the shelves contain the same few words that are highlighted. Words like “organic”, “all natural”, “multigrain”, and “sugar free” instantly make the foods seem more appealing as I throw them into my shopping cart. Why do these nutrition claims sway my opinion of the food? How can a simple word instantly decide whether or not I will spend more money on my grocery bill for the hope of being more healthy or sustainable?

As a society, people are always looking for quick-fixes that will improve their overall health and well-being. These “buzz words” seen frequently on products in the grocery store can often convince the consumer that the food will be a healthier option.

I, like every other person, love a quick fix to my issues. But I can assure you, eating an “all -natural” cookie will not save you.

So, here’s the issue with these health claims. Most of these claims are not supported by the FDA by any measurable requirements. This allows marketing production teams to literally take full control of what the consumer will think about the product. If the first thing you see on a box of gummy snacks is “made with real fruit”, then you may be less inclined to check the nutrition label for the shocking amount of sugar that accompanies this so called “real fruit”.

The number of these persuasive nutrition claims is expanding daily, but there are a few that are extremely common on products across the globe. These include ploys for sugar free products, organic, all natural, vegan, multigrain, free range, fat free, and light/low calorie products.

There are also several claims that are accurate and beneficial to economic and individual health such as Fair Trade in foods like coffee and chocolate. People are more inclined to buy foods with the official Fair-Trade seal because they know it will actually make a difference in global production of the ingredients.

It is important as a consumer to understand these persuasive methods used by food production companies in all parts of the world. If you can educate yourself on the truths behind these nutrition claims, you will be able to become an effective consumer and avoid spending too much money on false claims.

Posted October 1, 2017 by nmt5226 in category RCL

1 thoughts on “Persuasive Words of Nutrition

  1. Ruiqi Yin

    Nora, I think you have a really interesting topic for being cautious when purchasing food. I liked your idea that words labeled on the box always trigged people when purchasing. I also think that it will be good to include your argument in the first paragraph to give the audience a direct view of your stand. Is your artifact generally food that was labeled as healthier or sustainable? Even though you have some good points for not purchasing this type of food, but you might also want to include some facts in your argument to give more support to your claim. With the support from data or real comparison of two types of food, it will add credibility to your argument and make your essay for persuasive. For the content, I think the health claim and nutrition claim is overlapped with each other and could possibly fit into one body paragraph. I really liked your last point about the Fair Trade in food. It gives a more broad view of the issue you mentioned. I am looking forward seeing your final essay about our choices on food.
    Ruiqi Yin


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