Welcome!

Hello! My name is Noriana Radwan, and I am a seasoned UX researcher and human factors engineer with years of industry and academic experience. I received my doctoral degree in Industrial Engineering in August 2023, and I completed my Masters in May 2020. I also hold a Bachelor’s degree from Hofstra University in Exercise Science. My research interests lie in the area of user experience research and design human factors, human-computer interaction, human performance analysis, cognitive engineering, and failure analysis and forensic investigation.

As a seasoned Senior User Experience Researcher, my professional journey has spanned multiple industries, including healthcare software, telecommunications, and finance. My passion lies in delving deep into user needs to champion their voices and drive the creation of enhanced and impactful products. With a well-rounded expertise in both qualitative and quantitative research methodologies, I have honed the ability to uncover user insights from various angles. Beyond this, my proficiency shines through in designing research strategies that directly contribute to crafting products and software that positively transform people’s lives.

As a mixed methods researcher, my PhD researched aimed to evaluate and mitigate the cognitive stressors that arise due to ill-defined problems to help people design and collaborate more effectively. Through the lens of cognitive style, or problem-solving style, we can understand how people’s natural problem-solving preferences affect their both their interpersonal collaboration and individual solution outcomes. I am achieved this through a combination of computer-based simulations (using Python) and human-subjects studies in which I examine design processes through think aloud protocols and semi-structured interviews. The outcome was a agent-based model that can predict the relative performance of teams or individuals and the solutions they may generate based on their cognitive style. The outcome of this work can inform design team leaders both in academia and industry to effectively understand the barriers to the creative problem-solving process, and how it can be leveraged to help designers broaden the solution space and be more creative.

Before my graduate education, I played Division 1 soccer on the Hofstra University Women’s team from 2014-2018, where I earned a bachelor’s degree in Kinesiology/Exercise Science.