Monthly Archives: June 2011

The Effect of a Word or a Phrase

George Orwell, “Politics and the English Language,” 1946:

But one can often be in doubt about the effect of a word or a phrase, and one needs rules that one can rely on when instinct fails. I think the following rules will cover most cases:

  1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

  2. Never use a long word where a short one will do.

  3. If it is possible to cut a word out, always cut it out.

  4. Never use the passive where you can use the active.

  5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.

  6. Break any of these rules sooner than say anything outright barbarous.

(Via Seth Godin.)

An Exercise in Solitude

Is Shyness an Evolutionary Tactic? – NYTimes.com:

The psychologist Gregory Feist found that many of the most creative people in a range of fields are introverts who are comfortable working in solitary conditions in which they can focus attention inward. Steve Wozniak, the engineer who founded Apple with Steve Jobs, is a prime example: Mr. Wozniak describes his creative process as an exercise in solitude. “Most inventors and engineers I’ve met are like me,” he writes in “iWoz,” his autobiography. “They’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone… Not on a committee. Not on a team.”

It’s Better to Be Happy

Flipping to Grilled Cheese – NYTimes.com:

[Jonathan Kaplan, founder and chief executive of Pure Digital, the company that made the wildly successful Flip camcorders, the company that Cisco bought two years ago for $590 million, the company that Cisco then shut down last month, without any reasonable explanation] gave us a few lessons from his life as a serial entrepreneur:

  • It’s not about the hour, day, week; it’s about the month, quarter, year

  • It’s better to be happy than to be right (It’s hard for driven people to realize this)

  • Say thank you

  • Anything is possible