https://www.acsm.org/docs/default-source/brochures/finding-your-motivation-for-exercise.pdf?sfvrsn=6
Color is key when creating a brochure that is going to grasp attention and make people want to pick it up to read. The brochure created by the American College of Sports Medicine does this well and gets rid of white space completely. Another appearance aspect they did well was by adding pictures that pertained directly to the topic. The color choice of the brochure is appealing and catchy because it uses two contrasting colors in order to draw the eyes to it. One appearance aspect that could be changed is the amount of wording used because this brochure seems crowded and has too much information.
The purpose of this brochure is clearly stated and would be obvious to anyone who is thinking about motivation for exercise. ACSM draws the reader in with the large title and then breaks the topic down step by step. The use of this method is smart because it makes it easy to follow and understand. The step by step process shows the reader how they can create their motivation and continue to stay motivated. This brochures purpose to help others find their motivation is done through a basic process that is simple yet research based.
When critiquing this brochure on usefulness it is necessary to put yourself into someones shoes who is looking to find their motivation for exercise. By doing that I was able to see if the brochure would actually be useful and help me with finding my motivation. When reading this step by step process it helps break down how to become motivated from beginning to end, but it also explains the health benefits that come from exercise. This brochure is very useful for someone looking to find motivation for exercise and needs help with the breakdown of how to actually do it.
I am a huge fan of the American College of Sports Medicine so this was an easy brochure for me to choose and I may be slightly biased when doing a critique on one of their brochures. This brochure, in my opinion, would be very effective for many reasons, but it also has parts of it that may make its effectiveness struggle. The aspects that make it effective are its attractive appearance and great color choice that brings the reader in to pick up the brochure, the basic process the brochure uses to explain how to become motivated, and the actual information used is convincing and helps relates to someone looking to find motivation. The parts of this brochure that may be not as effective are the fact that there is such a large amount of writing and they do use some big words which leads to a higher reading level than some people can understand. One other con of the brochure is the small font in some of the areas, which also falls into the other con because they used a copious amount of info and had to make the font small to fill everything into the brochure.