This brochure I am going to talk about is a childhood obesity brochure, which has a clear statement thesis about childhood obesity. The brochure is developed by U.S committee for refuges and immigrants (USCRI) and used multiple methods to tell people how to prevent and avoid children to develop obesity in advance. I chose this brochure to talk is because I did a course assigned brochure is also about childhood obesity. It is really good if I can have something to compare with so that I can see my strengths and weaknesses easily.
I think it is a useful brochure for both parents and people who are going to be parents. It introduced what is obesity first, so people have a strong knowledge to know whether their children is obese or actually in a healthy range. Next section under what is obesity is why do children become obese or fat. The author listed several common reasons for that, such as lack of exercise, unhealthy eating habits, too much sedentary behavior, parents making children eat too much and etc. This part is essential because some people don’t realize it is not always good to let children eat too much food no matter it’s food or milk. So this part can help people to analyze themselves first. After talking about how obesity developed, certainly we have to provide some useful tips or prevention for it. The brochure did connect them perfectly and did provided some very informative tips here. They divided this part into four sections with creating an active environment, creating a healthy eating environment, eat a healthy diet and other ways to make meals healthier respectively. Under each section they have very detailed tips and examples for preventing obesity.
This brochure mainly used red and white for the format and frame and has black words. This is pretty good because I don’t think too many different colors bring benefits to the brochure, and red is a perfect color to catch people’s attention. Moreover, in the cover they used a little obese girl with a cute smile which is matching with topic of brochure, people certainly care about this issue for the cure kid like her! All the pictures on this brochure are suitable for this topic and made this brochure more vivid and colorful.
Speaking of efficiency of this brochure, I think people will definitely use informative and useful tips to at least start doing something for their children. Having a healthy lifestyle or build a healthy awareness for those children are the biggest things that parents need to make efforts for. For instance, tell them if they can remove watching TV time to play tennis or basketball they will get mystery rewards for that. Furthermore, don’t order junk food in front of children because they will learn this bad habit from you very quickly. Even through this will not have some obvious changes at the beginning, but I believe as long as they can establish a healthy lifestyle, the obese will disappear soon or later.
Here is the link of brochure! Check this!