Joint Ventures & Partnerships 

Partnerships with outdoor stores like Rei, Dicks Sporting Goods, and other sporting goods stores would be great partnerships. This would be strategic for both companies because supporting our product would show that these retail stores care about their customer’s and their health and wellbeing. Finding clean water sources or just knowing water is clean is very important especially for avid outdoors people. People do not want dysentery or water that could have parasites and other harmful compounds in it. People who spend a great deal of time outdoors would be some of our main repeating customers and would use the product the most. Since hikers and outdoors people are always encountering new water sources this product would be vital to them. So, our company could do partnerships with backpack companies or really anything outdoors related. However, backpack companies would be the most ideal or any camping equipment producer because their products could be directly paired with our product. For instance, we could do partnerships with The North Face or Osprey and have them package our tester with their backpacks or camping gear. This would help with brand recognition and securing new customers. This service would also be vital for hunters because they are in very wild area with no real infrastructure. So we could do partnerships with stores like Cabela’s or hunting supply stores.  

Our company could even do partnerships with charities and health organizations. Doing this would benefit both organizations because both are trying to improve people’s quality of life. Partnering with health organizations would also help to educate people on why our water tester is important and why it would be a necessity in their everyday lives. We think it is important to educate people about the dangers of contaminated water so partnering with organizations like this would be advantageous for both. 

Our company would also do partnerships with water filter companies that do not have a measurement tool for water quality. It would be good for both companies because it would show the benefits of both company’s products. The customer would see that the filter is in fact working and would also see the utility of knowing what is in the water they are consuming. Some of these companies would be  Katadyn or platypus gravity works. Pairing or packaging both products together makes the most sense as it would cover all aspects of delivering healthy and clean water to our customers. This also would help with educating our customers as they can see in real time what is actually in their water and how prevalent this problem actually is.  

Lastly our company would also conduct partnerships with home improvement or hardware stores like Lowes of Home Depot. This would be a straightforward way to get new customers because they are coming to these stores to improve their homes and living conditions. Partnerships with faucet and plumbing companies like Delta or Kohler would also be beneficial. These Faucet companies could appeal to a wider market by also showing that they care for their customers well being by partnering with our company.