Traditional Mexican fashion trends have been integrated into contemporary fashion. These trends can be seen in the collections of international brands or by local boutiques. The popularity and perpetuity of Mexican fashion culture in the arena of international fashion can be attributed to the element of its  singularity from non-Latino countries or its unity with Latino countries.

Traditional Mexican Attire

Traditional Mexican attire embodied colorful, vibrant hues in every element of its clothing pieces. A popular component of women’s attire was long skirts, either ankle length or knee length, made in lace, cotton, or silk. These skirts tended to be embroidered. Huipil, also known as a tunic, were another prominent piece in traditional Mexican wear. These tunics are worn with long skirts and the design of these tunics are based on several sociocultural factors such region of residence, religious beliefs, and marital status. Quechquémitl is a heavily hand embroidered poncho that is worn for formal occasions such as parties, festivals, and holidays. Rebozo is a shawl that is made out of either cotton, wool, or silk. The style of rebozo represents the specific community that the individuals associate with.

There are several designs that are important to discuss: Jalisco, Michoacán, Tabasco, Campeche, and Chiapas. The Jalisco style embodies stripes on its clothing. It is notable for a star shaped pattern around the long skirt. The Michoacan style comprises of ribbons on the skirt. The Tabasco style emphasize floral embroidery and bright coloration on the blouses and skirts. The Campeche style is based on the Spanish traditional wear and it consists of a red skirt and lace. The Chiapas style is black cloth with brightly colored embroidery which is handmade in the town, Chiapa de Corzo.

Prominent Influencers

In my opinion, the globalized prevalence of traditional Mexican wear can be attributable to influencers in the Mexican arts and entertainment industry. One notable artist was Frida Kahlo. She was known to wear traditional Mexican wear and that catapulted into traditional wear  being a prominent fashion trend in the 1930s and 1940s. The collaboration with the museum of Frida Kahlo and Vogue Mexico showcased Frida Kahlo’s highly esteemed and honored garments. The traditional Tehuana clothing pieces were composed of three major parts: a large headpiece that is ornamented with flowers and ribbons, huipil which is associated with jewelry, and a long skirt.

Adoption by International Brands

Many high fashion brands have taken inspiration from traditional Mexican styles in their collections. These brands include Dolce & Gabbana, an italian brand, Marc Jacobs, an american brand,  Rei Kawakubo’s brand Commes des Garcons and Dover Street Market, and Hermes.