Learning Experience

Learning Experience

By: Frances Fiorella This past summer I had the opportunity to intern at a lifestyle public relations firm, Cashman & Associates, in Philadelphia, Pa., as a public relations and marketing intern. I had expectations that I would strictly be doing research, working...
Shining Example of a PR Success Story

Shining Example of a PR Success Story

By: Jarod Kutz If one were to think of the top two competing fast-food restaurant chains, the answers would most likely consist of two names: Burger King and McDonald’s. Because these two chains compete heavily for the top spot, why would one ever help the other...
The Professional Benefits of Note-Taking

The Professional Benefits of Note-Taking

By: Annalise Gutenberger Note-taking: one of the earliest and most basic skills we learn in life. Grade school teachers always told us the importance of taking notes, because they can help you remember parts of a story. As a PR major in college, teachers emphasize the...
Top 3 Controversial PR Campaigns of 2019

Top 3 Controversial PR Campaigns of 2019

By: Catherine Simms Instagram Egg Account Just four days into the new year, on January 4, 2019, the Instagram account @world_record_egg was created. The account posted a photo of an egg with the caption, “Let’s set a world record together and get the most...
Agency vs. Corporate

Agency vs. Corporate

By: Corinne Findlay When family and friends ask me about my academic path at Penn State I, of course, respond “public relations.” Yet, it is almost always clear when they are unsure of what I am talking about. When trying to boil it down to phrases such as image...
Unexpected Internships

Unexpected Internships

By: Emma Riglin This summer, I interned at the Penn State College of Information Sciences and Technology. It has been an amazing experience that has taught me so much, and I’m so thankful I had this opportunity. But I will be honest, I wasn’t very confident going into...
Making a New City Feel Like Home

Making a New City Feel Like Home

By: Maddy Dittrich While moving to a brand-new city is definitely something to be excited about, it’s no secret that it can be a little bit scary, too. This summer, I moved to New York City to work as an intern for Nickelodeon. It has been a dream of mine to move to...
Learning to Take Advantage of Your Opportunities

Learning to Take Advantage of Your Opportunities

By: Dania Basli It is without a doubt that freshman year of college is very overwhelming and intimidating. No matter where you go or what you do, there’s a constant buzz that encompasses you; people asking, “so what’s your major”, “what internship do you have this...
Making Your Impact as an Intern

Making Your Impact as an Intern

By: Megan Lantz It’s no secret that starting a new job can be intimidating, especially when you’re unfamiliar with the work culture and people. As an intern, you’re starting at the bottom of the totem pole, so the interactions you have with your superiors and...
What I’ve Learned About Consumer Insights

What I’ve Learned About Consumer Insights

By: Avery Holland When starting any public relations campaign for a client it’s always important to do your research before you draw a consumer insight and get started with an idea. I’ve recently learned an insight is an explanation of trends or behaviors based...
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