By: Catherine Simms

Instagram Egg Account

Just four days into the new year, on January 4, 2019, the Instagram account @world_record_egg was created. The account posted a photo of an egg with the caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”

In just over a week, the photo of the egg had surpassed Kylie Jenner’s previous world record of 18 million likes. Today, the egg has 53.8 million likes and claims the title of the most liked online post on any platform in history.

The account was created by an advertising executive by the name of Chris Godfrey. He claims that he did not intend to advertise anything – he just wanted to get as many likes as possible. The egg account has since gone on to promote mental health awareness.

Airbnb Collaboration: Overnight at Louvre

This past April, Airbnb, and the Louvre teamed up and held a contest to commemorate the Louvre’s 30-year anniversary. The lucky winner won an exclusive overnight experience in Paris’s iconic museum with the 35,000+ artworks on April 30.

To enter the contest, participants had to answer only one question: “Why would you be the Mona Lisa’s perfect guest?”

Anne-Laure Béatrix, the Louvre’s Managing Director, said, “With Airbnb’s partnership, we hope to encourage more people to discover how truly accessible and inspiring the wonders of art can be.”

The contest was the beginning of a year-long partnership between the two, featuring many experiences at the museum which were bookable on Airbnb.

Gillette Commercial

On January 13, Gillette released a commercial which featured the saying, “The Best a Man Can Be” as a play on its well-known slogan, “The Best a Man Can Get.” Rather than focusing on their typical subject, razors and other personal care items, the commercial focused on today’s culture of toxic masculinity and immediately got people talking.

The commercial was purposely timed during the #MeToo movement, and it incorporated ways that men can work to better themselves and others by noticing the signs of harassment toward the women in our society.

The hashtag, #GilletteAd, was trending nationwide, and today the YouTube video of the commercial has 31.5 million views.