We eat food everyday, and a lot of that food comes from farming. Therefore, the food that gets produced from farming has to be healthy, with minimal use of artificial fertilizers. In the movie Bheeshma, one farming distribution company named Bheeshma (which supports organic farming practices without harmful chemicals) competes with another company named Field Science (which uses harmful chemicals for faster growth of crops). The founder/CEO of Bheeshma gets old and wants to give his position to someone who can carry on the values of an organic lifestyle. Because a lot of people depend on the crops from farms, this position needs to be passed on to someone who is capable of fighting an entirely different organization. Now imagine if this position was passed on to a college dropout who makes memes for a living.

Bheeshma, who coincidentally has the same name as the company, is that college dropout who has nothing better to do in life but make memes and find a girlfriend. When a series of events lead Bheeshma to stumble upon a girl who works at the company Bheeshma, the protagonist does everything he can to impress the girl. Bheeshma learns everything he can about organic farming and even speaks at a conference, where different farming companies meet up to discuss new technologies. Not only does this catch the attention of the girl but also the attention of the CEO of Bheeshma company gets caught. After the CEO does more background research on Bheeshma, he appoints our protagonist as the acting manager for 30 days, much to everyone’s surprise. The founder announced that if anyone has a problem with Bheeshma at the end of the 30 days, then the character Bheeshma won’t continue as the CEO.

This makes the CEO of Field Science very happy as he knows a man with no real experience in anything cannot manage a company. He even bribed some of the Board members of Bheeshma company to make sure everyone votes out Bheeshma at the end of the 30 days. However, Bheeshma’s unusual way of managing the company proves to work out for everyone. By continuously using bad meme puns and children’s games on the various directors of the company, Bheeshma somehow unites everyone to work together and work for the company’s good. When a small village has a problem distributing their crops, Bheeshma personally goes to the village and works things out rather than just letting the one village go. By accidentally meeting one of the health ministers through a girl who rejected him in college, he convinces the minister to expose and ban the Field Science company for use of harmful chemicals. Because of instances like these, the company accepts Bheeshma as their new CEO, with the lead female falling for Bheeshma too (a common theme in Indian movies). Whenever Bheeshma has a final talk with the Field Science CEO, he states that Field Science was good because they were important, but Bheeshma’s company was important because they were good, in their values and customs. Bheeshma’s company therefore had success as they were trying to do the right thing. From this, there is a message to the audience that by doing good, anything is possible.