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Penn State Prime was created to expose students to aspects of marketing that may not have been covered in Smeal courses. ¬†After researching perceptions of students, faculty, and recruiters of Smeal’s marketing program, an innovative program was created. ¬†Prime focuses on three pillars:

Branding

Media

Marketing Analytics

Students experience these marketing techniques through hands-on workshops by industry professionals, case competitions, networking events, panels, and a three-credit 400-level marketing course.