Fall Semester

In the fall, Prime is an organization that focused on hands-on experience taught by professionals.

We cover skills in our meetings such as:

  • Secondary Research
  • Google Applications
  • Professional Development
  • Social Media Strategy
  • Graphic Design
  • Branding
  • Trend Analysis

In addition to our regular meeting times, students have the opportunity to compete in case competitions, attend Prime sponsored events, and network with professionals.  We work closely industry partners to speak to our membership at meetings, develop relevant meeting workshops, host case competitions, and hold roundtables exlusive for Prime members.  Prime sponsors case competitions with partners like Johnson & Johnson, Deeplocal, and Superunion. The hallmark event is the annual branding panel where executives from leading companies like Unilever, Google, Twitter, LevLane Advertising and Saxbys speak about branding, gaining experience and company culture. The semester culminates in a trip to New York City where members visit the offices of top advertising agencies like Wieden+Kennedy, BBDO, Droga5, Sapient Razorfish, and Grey.

Branding Panel

Panel Focusing Branding and Company Culture

NYC Trip

Prime Students visit Weiden+Kennedy and Grey