In today’s competitive music market, there is no shortage of creativity, opportunity and innovation.
Because of setbacks in touring and shutdowns of concert venues, the music industry took a big hit in income from tour merchandising, live appearances and ticket sales. All of these factors typically make up a sizeable portion of revenue in the industry.
As a result of the current global venue restrictions, first movers in various markets are innovating and envisioning a bright future ahead for the entertainment industry. Marketing professionals, labels, distribution companies and artists are pivoting to new methods of distributing and marketing.