A marketing degree opens the door to a plethora of jobs outside of “traditional marketing” which is any marketing that isn’t online. Here are a few jobs you may consider pursuing!
- Admissions Representative –
Using your research skills and strategic knowledge you can help admissions at colleges and other educational institutions with marketing. In this role you can tap into organizational and event planning skills to bring in prospective students.
Salary – $45,003*
- Brand/Product Manager –
If you are looking for a role with more leadership incorporated, consider being a brand/product manager! To gain credentials for such a position you can hold a position as a marketing assistant, sales representative, or research analyst before earning your MBA. Having strong presentation and persuasive skills are imperative as you pitch proposals to executives.
Salary – $100,751*
- Event/Meeting Planner –
Knowing your audience is a key concept in marketing. This ties your degree into planning for events/meetings. Adding your valuable writing and social media skills to broadcast your events is crucial to success. Research will need to be done to assess what the expectations of your audience are whether it is an office gathering or training session, your analytical skills will be on display.
Salary – $55,890*
- Fundraiser –
If you love the presentation and interpersonal skills you gained from your marketing degree, this may be the job for you! As a fundraiser you will use those skills to organize and publicize events at your company. Research to find potential donors is imperative as you want to align the organizations values with one another.
Salary – $64,550*
- Marketing Assistant –
This may be a great first post grad job as professionals typically look for a more recent graduate to fill this position. You will be expected to assist duties and routine tasks each day. This position can be used as a step in the door to other areas in the line of business.
Salary – $41,597*
- Market Research Analyst –
If you flourish in a more quantitative, analytical approach you should consider a career in this field. It involves gathering, organizing, and interpreting data to understand consumer reaction to new products/services, packaging, and advertising. Another position that requires strong presentation skills as you will be sharing your findings with executives.
Salary – $73,970*
- Media Planner –
In this role you will unlock the best forms of media for a company to use in attracting customers/gaining users. Possessing strong organizational skills and being comfortable with quantitative thinking is imperative in this role. Before becoming a planner, you will most likely begin as a media assistant, preparing presentations and generating all relevant information.
Salary – $58,151*
- Public Relations Representative –
The goal of this role is to help a client develop and continue a positive reputation with the public. The stronger your journalistic skills, the better for this role as you will be engaging with the media to promote your client. Having an ability to find and great relationships with key contacts is important to success.
Salary – $50,118*
- Sales Representative –
Another great position if you are looking for more experience to dive into more leadership roles. If you have a competitive drive inside and resilience to overcome rejection, you are capable of sales representative positions. This role requires strong verbal and presentation skills for that captivating sales pitch to potential clients.
Salary – $99,680*
- Social Media Manager –
This role requires teamwork and collaboration with staff members to produce and elevate content. It is all about maintaining the image of the brand or organization. Success in this role would come with a lot of technical, creative, and writing skills. You also must know your audience to curate that online presence that aligns with your company.
Salary – $53,175*
* Indicates average salary based on the U.S. Bureau of Labor Statistics