Businesses no longer operate in just the cities they are in, with the ever-changing digital landscape this offers companies to not only serve customers globally, but also have a global staff. With this fast expansion of globalization for most businesses they did not take the time to build an educational foundation of diversity, understanding the differences between counties, customs etc. This is not only for internal staff but also for customers as well.
Many companies feel if they have a diverse workplace their work is done, this is just the beginning especially when it comes to globalization. Inclusion programs and educating employees on doing business in different parts of the world is important. When cross—functional teams from different countries start working together this provides them a fundamental understanding of how to do business, common courtesies and terms used.
According to the Diversity Journal, “In fact, diversity programs have had a positive impact on employee motivation and customer satisfaction for more than half of the companies that have implemented them, with a noted improvement in brand image for 69% of companies studied by the European Commission. In addition, Fortune 500 companies with three or more women on their board of directors had better financial performances than those with two or fewer, according to a 2007 study from Catalyst” (Johnson. nd.). Therefore, it is no so much more important to have a more diverse staff in today’s global economy.
Cultural awareness, inclusion programs and education are key pillars to making diversity and globalization work. By educating your staff you will have less conflict and it will help your business grow global teams quicker. If a business does not focus on education the staff will spend time getting frustrated with cultural differences or become confused on simple communication tasks, addressing this head on at the start will save a business pain points later in this process.
Johnson, S. (n.d.). What Globalization Means for Diversity and Inclusion Efforts. Retrieved July 01, 2017, from http://www.diversityjournal.com/4919-what-globalization-means-for-diversity-and-inclusion-efforts/
Penn State (n.d.). L13 Ethical Climate. PSY 533: Ethics and Leadership. Retrieved from: https://psu.instructure.com//courses/1848568