Unit 05 America in the 1960’s-1970’s: The Counter Culture Movement

The 1960’s sparked an evolution of a culture movement that is still influential in today’s era. People of the Counter Culture movement had a mission to be more inclusive in fighting for underrepresented groups of people. The movement spanned from the 1960’s to the 1970’s and is still reminiscent currently. Many individuals think of the 1960’s and 1970’s as being all about drugs, peace and love, however those iconic values were strategically used to bring awareness to civil rights, women’s rights and gay rights. The Counter Culture Movement essentially created culture within the American people based on values, beliefs and integrity that is still strengthening American culture today.

Civil Rights

The Civil rights Movement took place from the mid 1950’s to the 1960’s with the goal of spreading the wealth of equality to people of color. “The Civil War had officially abolished slavery, but it didn’t end discrimination against blacks—they continued to endure the devastating effects of racism, especially in the South. By the mid-20th century, African Americans had had more than enough of prejudice and violence against them. They, along with many whites, mobilized and began an unprecedented fight for equality that spanned two decades” (History, 2018). There were many different influential leaders during this era including: Martin Luther King, Rosa Parks and Malcolm X. These brave people of color succeeded in bring awareness and  influenced shaping a culture that frowns upon discrimination and segregation.

Image result for Civil Rights

Image 1:

Feminism: Rise of the Ladies

Although feminism can be a hot topic the Counter Culture Movement started shaping women’s rights. women’s voices historically have been silenced. Feminism has created a great deal of attention making the world aware of their struggles, needs and wants. Feminism played a big roll in the Counter Culture Movement. feminists are often depicted as radical, outraged and man-hating, although there are different levels of feminist the objective is the same to be heard and recognized.

In 1960 birth control was introduced in pill form and approval by the FDA. ” In 1960, the pill was approved for contraceptive use, and by 1962, millions of women in the United states were engaging in family planning” (Prass & L’emmie, 2015). Contraceptives are still a hot topic in American culture. Birth control is not only important for controlling birth but it can also help alleviate complications women experience on their monthly cycles.

Image 2: This image represents the idea that contraceptives should be used when needed and that there is a benefit in planning for pregnancy.

Another influential year for women was 1961. On November 1, 1961 the Women’s Strike for Peace was established. “The group was made of women from all different political backgrounds. “They came from liberal to left political backgrounds, having been pacifists, Quakers, New Deal Democrats, socialists, anarchists, Communist sympathisers, or Communist party members in the years before and during Wold War II” (Swerdlow 1993). They would often use the slogan “End the Arm Race- Not the Human Race” (Jewish Women’s Archive 2015). A culture can be made from people from different backgrounds and from different races. Women came together collectively to be activists to help stop violent war culture.

Video 1: This video touches on both the Civil Rights Movement and the Feminist Movement.


In PSY 533 unit 5  Hofstede (2001) states, “Culture is the collective programming of the mind that distinguishes the members of one group or category of people from another” (p. 9). To say that in other words, culture is the shared values of a group of people that make that group different from another group (PSY 533, 2018). Although the counter culture movement was large and had a wide range of rights people were fighting for the movement created a culture. On the opposing side the groups that clashed with these individuals created their own culture movement.  In current times the Counter Culture Movement is starting to repeat itself. Current movements that are shaping our generation are: Me Too Movement,  Black Lives Matter Movement and Transgender Rights Movement. The culture of the Counter Culture Movement created a dialogue to stand up for what fair, equal and humane. Collectivism of these groups create culture which can be taught and utilized for decades to come.



Civil Rights Movement

History.com Staff – https://www.history.com/topics/black-history/civil-rights-movement

Jewish Women’s Archive. Protest Movements. Retrieved April 15, 2018, from https://protestmovement-sac.weebly.com/women-strike-for-peace.html

Prass, M., & L’emmie, M. (2015, February 27). The Sexual Revolution of the 1960s. Retrieved April 15, 2018, from http://english101sexualrevolution.blogspot.com/2015/02/miscellaneous-birth-control-ad.html

PSY 533. (n.d.). L13. [Online Lecture Notes]. Retrieved from https://psu.instructure.com/courses/1896721/pages/l13-victor-and-cullens-1987-definition?module_item_id=23792072



  1. Omar Paul Strohm April 22, 2018 at 5:21 PM #


    I think your blog provides an interesting take on the counter culture movement of the 1960’s and 1970’s. Civil rights and feminism were certainly important movements that have helped to shape today’s culture. I would note that the struggle to change the culture with regards to civil rights and women’s rights continues, and these movements owe a great debt to the leaders of that bygone era who sacrificed to change the world, and the culture in which they lived.

    In terms of this course, and in terms of this program, I typically think of culture as it relates to the culture of an organization. Typically, I view leadership in these terms as well. But your focus on the broader perspective certainly reminds me not to place such limits upon my thinking. Clearly, your reference to Hofstede applies to this broader culture in which we live, and the shared values that differentiate one group from another within our society. We live in a multi-cultured world, and a multi-cultured society, and we benefit from it whether we realize it or not.

  2. Christopher Bennett April 21, 2018 at 8:15 PM #

    Correction to PSU reference:
    The Pennsylvania State University (PSU). (n.d.) PSY 533 Lesson 12 Globalism/Multicultural Issues. Retrieved from https://psu.instructure.com/courses/1896721/pages/l12-culture?module_item_id=23792060

  3. Christopher Bennett April 21, 2018 at 5:55 PM #

    Ashli Brianna Baker,

    I really appreciate your blog post!! It was very insightful and informative. Thinking about counter-culture, caused me to think about the culture in the United States as a whole and how it has changed in the last 50 years. Because culture is defined by Hofstede (2001) as the collective programming of the members of a group which shows differences from other groups, it is important to also look at the collective programming, or whole culture of the United States to get some more insight into our masculinity and femininity.

    I think many times, those who live in urban environments see a world where gender roles are equal or at least close to equal. It is normal for a woman to be working, and working in many of the same jobs as men. We can start to think that the culture has significantly changed and are surprised when we hear about people who think that men and women should have different roles and/or jobs. But, looking at the culture of the whole United States, we still see a masculine culture where many people’s views and actions fit into the masculine culture (Hofstede & Hofstede, 2011) . Masculine culture means that the culture has fixed gender roles, where there is a clear distinction between what roles female and males should be filling (PSU, n.d.). Feminine cultures aren’t necessarily the opposite of masculine, they just allow women to have the same roles as men and men can have the same roles as women (but to a lower degree) (PSU, n.d.).

    On a side note, anecdotally, the other day I ordered a very “fruity” drink at a restaurant, and the server and some of the others at the table snickered that a man was ordering such a “fruity” drink. They were implying that it would be the role of a woman to order that drink and a man ordering this drink was filling the incorrect role. It seemed odd to them. Looking outside of urban environments in the United States, and looking at the United States as a whole, we see a masculine culture (Hofstede & Hofstede, n.d.a.). There are many differences in cultures among 6 different dimensions used to measure culture (PSU, n.d.). With 6 different dimensions, measuring each dimension on a scale of 1-10, there are over 1 million different combinations. This is not to mention that there are probably more dimensions that have not yet been discovered. Hofstede, himself, only discovered 4 dimensions initially, the other two were discovered by others in Asian countries (Hofstede & Hofstede, 2011). Given all the differences, I believe that it is important not to judge other cultures as being weak or strong, or positive or negative, according to how they measure on these 6 dimensions. In some cultures, certain combinations of dimensions might provide more harmony and success than other combinations. At the same time, we should not ignore the possibility that certain changes in dimensions could provide better harmony and success than what currently is existing.

    Very Sincerely,


    Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: SAGE.

    Hofstede, G., & Hofstede, G. J. (n.d.a). 6-D model of national culture. Retrieved from http://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/

    Hofstede, G. & Hofstede, G. J. (2011, Oct. 22). Geert Hofstede on culture [Video file]. Retrieved from https://youtu.be/wdh40kgyYOY

    The Pennsylvania State University. (n.d.) PSY 533 Lesson 13. Retrieved from https://psu.instructure.com/courses/1896721/pages/l13-victor-and-cullens-1987-definition?module_item_id=23792072

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