One thing that we learned about thus far is perception and a touch of memory. We have discussed the ways in which we perceive our world around us and the actions we take in relation to these perceptions. We also have learned that different parts of the brain are in charge of completing certain tasks, and somehow they all relate and connect to each other. In terms of memory, we learned the part of the brain in which memory forms, and how it relates to our perceptions. One example that sparked in my mind was the Mandela Effect. I’ve heard about it numerous times, but never really learned what causes it. In reading about perception and memory, it got me thinking, “Is this an issue related to memory, perception or both?” I found an article that assisted in gaining answers to these questions.
The Mandela effect is a topic that has been around for quite some time. In fact, it is titled after Nelson Mandela because many people have a memory of him dying in prison. This is not the case because Nelson Mandela served his time and was later released. He did not pass away until 2013(Brain & Spine, 2022). How, do multiple people possibly make this same mistake of remembering Nelson Mandela passing away in prison? This is not the only example. This also occurs often with brand logos and names. How can this be?
While the Nelson Mandela example is the beginning of this phenomena, it certainly is not the most famous example. As mentioned, this occurs with brand’s names and logos. For example, the famous children’s book: The Berenstain Bears. Which is most often remembered as being spelled: “Bernstein Bears”.
Another example is the Monopoly Man. More often than not, when visualizing the Monopoly Man, we picture him wearing a monocle. However, the Monopoly Man does not wear a monocle on any of the Monopoly logos throughout the years.
Why is this? Why is it that we visually perceive these things differently than they actually are? On coming across an article I found out some of the reasons behind this occurrence. In the article: “What is the ‘Mandela Effect’?”, it describes this phenomenon as a memory related issue. So, instead of perceiving these logos mistakenly, it is a matter of remembering them incorrectly. How this occurs according to the article, is that while the brain is going through the process of storing information into memory, there are oftentimes interferences that can affect the way that this information is remembered. In addition to this, memories that already exist can change as well due to certain influences (Brain & Spine, 2022). This is why it is crucial for eyewitnesses of a crime be separated from each other and have their story recalled as soon as possible. In addition to this, when they are questioned by authorities it is crucial for the witnesses to be asked open-ended questions so as not to mislead them and influence their memory. If they are asked leading questions then this can impact their memory in favor of what is being influenced in the question.
To relate this back to the Mandela Effect, these scenarios occur while remembering these logos and/or slogans. Since this effect is so famous, it can influence a person’s memory on a topic simply by learning about this phenomenon. Reading about how the Monopoly Man actually has no monocle while most people think he does, can cause the reader to recall him wearing a monocle because the idea is now in their head and influencing their own memory. In addition to this, the article mentions how if there is ambiguity in a memory that someone has, it is easily influenced by outside information, or internal opinions and biases. If a piece of information is missing from a topic, then it is easy for that missing piece to become a false memory so that the brain has a way to close that gap (Brain & Spine, 2022).
In many scenarios, not just this one, it is interesting to learn the process that occurs between perceiving something and that message arriving to the brain. As you can see, there are influences that can occur to obstruct or interrupt a piece of information and this can affect the way it is remembered or thought of. While this is a famous example of this occurrence, it is definitely not the only example of what happens to a memory before, during and after being stored. Now, in looking back on my original questions, I know that this effect is mainly due to memory and the deficits that can impact those memories.
Works Cited:
Brain&Spine. (2022, May 31). The Mandela effect and false memories. Cleveland Clinic. Retrieved January 31, 2023, from https://health.clevelandclinic.org/mandela-effect/